From CEO to SEO, the digital space has certainly been both shaken and stirred this week. We kicked off the week with The Competitive Edge: Social Business and Competitive Analytics, a webinar that we co-hosted with Oneforty. It was a pleasure to work with Oneforty and especially to hear the bits of wisdom that Janet Aronica shared with all of us. A copy of the webinar will be available online very soon, but in the meantime, feel free to check out the Twitter hashtag #compedge and see what viewers had to say while watching. Ending the week with just as much excitement as we began, Compete spent the entire day Thursday gathered as a company celebrating accomplishments, discussing current projects, and strategizing for the future. It’s been a busy and gratifying week for us here at Compete and we’d love to share with you some of the articles that we found relevant for this week’s discussions.
First and foremost, we would like to take the time to honor Steve Jobs and all he has contributed to the industry over his continuously game-changing career. Though he turned over his duties to Tim Cook this past Wednesday, Steve Jobs will remain an integral part of Apple’s history and future. You may find this story as told by Reuters along with his resignation letter here: Steve Jobs resigns from Apple, Cook becomes CEO
It seems that “user-generated content” is a phrase that is increasing in frequency each day. As companies attempt to become more “social” (Ahem – Google Plus), we are seeing more and more opportunities for people to offer up their own insights and we are seeing companies using these commentaries to their advantage. It all goes back to the question that we addressed earlier this week in a post entitled, Ask the Internet: Combining Search and Social Networking to Find Answers – Who is going to earn your trust quicker a business or someone in your social network? Beyond the general boom in UGC online, we are seeing specifically that search engines, particularly Google, are creating a stronger integration of UGC into their methodologies. Follow along with Mashable as they outline How User-Generated Content Is Changing SEO.
Google isn’t just making headway by integrating user generated content, but they are also changing up their basic 10 item SERP. Check out the how and why in this article by Search Engine Watch: Google Experiments with Infinite Scrolling
We were really impressed when we read up on Coke’s new interactive campaign. We’ve all had the friend who like to take their empty cup to the soda machine and create a unique combo all their own. Coke apparently had our friends in mind when they created a Facebook app that lets users dream up endless combinations of their favorite coke products and name their creation. But Coke is doing something brilliant here. They aren’t just creating a space for their business in social media, but they are making their virtual game a reality. According to Mashable, after you create your drink online, Coke lets you in on a little secret: Coke Lets You Create Your Own Drink on Facebook (and in the Real World)
Lastly, don’t forget to add a little Zen into your SEO. It’s important to know how your paid and organic search affect each other and the most current and relevant components to this relationship. Not sure you’re up to date on everything? Read up on this guide by Search Engine Watch to learn the art of: Balancing Your Paid & Organic Keywords.
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Jen Duguay joins Compete to take on all things social media. She comes from a social issue background, most recently having worked for the Social Innovation Forum, the venture philanthropy arm of Root Cause, a nonprofit research and consulting firm. Jen's interests include singing, marketing, running, art, making guacemole, and using social entrepreneurship to tackle world issues. She has spent time in Belize and the Dominican Republic working on microfinance initiatives and recently traveled to Kenya where she studied the public healthcare system. Follow Jen @jenduguay on Twitter.