With the infamous NFL lockout over just in time for preseason, I’ve been wondering if the whole ordeal left a bad taste in the mouths of fans. Are people as interested in football this season? I decided to investigate, using some Compete data, to gauge just how much online engagement football fans have had with the NFL this year. We won’t have access to some of the preseason data for another month, but from Compete’s daily data, we can start to get an idea of how fans have been interacting with the NFL online so far this season.
Below, take a look at the daily reach graph for NFL.com over the past 30 days. There are some clear spikes that jump out at first glance. the first is during the last week of July when the lockout ended on July 25. Then there’s the larger spike when the preseason began on the 11th and continued through the first weekend of games.
From a daily reach point of view, things are looking promising so far, and people still seem invested in seeing their favorite teams compete. Things look even brighter for the NFL and advertisers if we take a look at unique visitors to NFL.com over the last two years. In 2010, between May and July, site traffic to NFL.com grew by about 50,000 visitors. In 2011, traffic between May and July grew by almost 1.5 million unique visitors, nearly 50%! Certainly some of this spike can be attributed to the news about the lockout, but it looks like the NFL could be on track for record growth in online fans.
It’s still a bit too early to tell how football season will turn out for the NFL and advertisers, but I have high hopes. Are you still looking forward to football season this year? Have you been following the preseason as closely as you have in past years? Let us know what you think in the comments! For now, I’ll be out grilling up some burgers for the next preseason game.
At Compete, Matt Cordaro is a Compete PRO Enterprise Account Manager. Matt is responsible for helping customers solve online marketing problems. Before Matt joined the Compete Team he managed strategic sales partnerships. His career aspiration is to WOW each customer he interacts with. Follow him on Twitter @Matt_Cordaro or connect with him on LinkedIn at http://www.linkedin.com/profile/edit?id=436617&trk=tab_pro