With the evolution of search technologies like google instant leveraging long tail keyword data is becoming more and more important. It’s a lesser understood concept that the better portion of business conversions (both macro and micro) are prompted from long tail search. The truth is that innovations in search are allowing consumers to get to their final destinations faster.
For example, a user wants a new pair of shoes… before instant search they might have typed the keyword shoes into a search engine, thenrunning shoes, maybe if that wasn’t specific enough they may have searched for women’s running shoes.
So long tail keywords are ultimately less popular and more specific, often making them less expensive to purchase in keyword search. Another advantage is that if you have an understanding of your competition’s long tail as well as how engaging and popular they are you can take advantage of smart keyword buys as well as cultivating content that will speak to your audience’s interests.
If you take a look at the example below I’ve used a PRO Advanced account to look for keywords for Aldoshoes.com. Below are step-by-step directions on how to find these insights. If I were a shoe marketer I’d be interested in the highlighted keywords for search marketing and content creation.
- Search for a domain
- Select the Engaging Long Tail Keywords filter
- Note the number of displayed keywords (you can export this list to CSV)
Lindsey Mark works in Client Relations at Compete and is responsible for the strategic development of client retention and support policies for compete.com, with a focus on education and training efforts. She graduated from Rochester Institute of Technology in Rochester, NY so she's a certified technology junkie and open source advocate. When she's not thinking about marketing or training digital 007's at compete, she's doing yoga & blogging about gluten-free diet and lifestyle. Find Lindsey on Twitter as @linji, Google Plus as Lindsey Mark or connect with her via LinkedIn.