Daily information can give you insight into the effectiveness of your competitor’s marketing efforts especially if you’re certain they rely heavily on email marketing for traffic. Here’s a quick-tip that will help you identify which days of the week might work best for your email marketing campaigns.
First you’ll need to download the CSV of the daily attention and reach metrics for the last three months. Next open it in excel. If you forgot how to download the metrics, here’s a link to how to download the information: https://blog.compete.com/2011/02/13/quick-tip-saving-downloading-compete-metrics/
Once in excel, ensure that you’ve saved the file and that you’re not in Read Only mode. Insert a column next to the data, fill in the dates by dragging the right corner of the box all the way down. Reformat this column by selecting “reformat column” so that you see the day of the week. Next, look through all the entries and find the biggest growth in daily attention and reach percentages. This will help you map out if, for example, Tuesdays and Thursdays were reaching the most people or if Mondays and Fridays were most engaging. This will differ from industry to industry but may help in making your email marketing more affective.
Lindsey Mark works in Client Relations at Compete and is responsible for the strategic development of client retention and support policies for compete.com, with a focus on education and training efforts. She graduated from Rochester Institute of Technology in Rochester, NY so she's a certified technology junkie and open source advocate. When she's not thinking about marketing or training digital 007's at compete, she's doing yoga & blogging about gluten-free diet and lifestyle. Find Lindsey on Twitter as @linji, Google Plus as Lindsey Mark or connect with her via LinkedIn.