The Weekly Compete Pulse

This week was our first week in our new office! We have great new cubicles, a beautiful new view, and fantastic new neighbors! Our Kantar Media sister company, Cymfony Inc., shares the space with us and we couldn’t be happier about it. We aren’t too far away from our old office, but it’s still great to explore lunch & coffee break spots while the slightly different work commutes spice up our mornings. It’s a good thing that we can still navigate the internet in the same way, however, because it would be a real disappointment if we missed out on these articles.

How many languages do you speak? One? Three? Five? I speak English and a little bit of Swahili, but there’s one group of languages that I could stand to work on a bit – those of the web! Sure I’ve got the face-value understanding down pact, but composition? Every developer-wannabe should check out this article by BostInnovation that demonstrates via infographic what’s going on behind the scenes in terms of web languages, hosting, and servers: What Are Websites Made Of?

We were really excited to see this article by our Cambridge neighbors at HubSpot. Using our June 2011 Data on the Top 10 Sites according to unique visitors, Hubspot highlights #7, the well-known, and analyzes just what is so impressive about its marketing techniques. You’ll be suprised to hear that messy halloween candy splatter beats clean apple-esque white space. Thank you Hubspot for teaching us 3 Marketing Lessons from Amazon’s Web Strategy!

Facebook has grabbed the ear of many online marketers this week, announcing that they will now allow advertisers to direct ads to particular zip codes. On top of this, with the release of their “topics” feature, which groups what you’re friends are saying into topics, marketers will be able to guide ads toward particular conversations. Whereas marketers used to have to list explicit interests they wanted to market to, Direct Marketing News tell us that topics will make the process less restrictive and more far-reaching:  Facebook enables ad targeting by ZIP code

Do you sit around four other people? Chances are that if you do, three of you will agree that you don’t need to be in the office in order to work. At least that’s one of the figures Advertising Age is quoting in their new infographic: The Rise of the Mobile Workforce

As mobile payments grow, it seems like everyone is trying to figure out how they can incorporate this new technology into their day to day operations. Now, not every consumer is comfortable with text-shopping yet and it is important for brands to acknowledge this initial uneasiness. Here’ s a chart presented by Ad Age that shows who consumers currently trust in this space: Survey: Consumers Don’t Trust Google or Apple With Mobile Payments

For more competitive intelligence and online marketing news, subscribe to the Pulse, Compete’s monthly newsletter. The Pulse includes the latest industry news, web analytics, market research, Compete PRO education and tips, and much more.

About Jen Duguay:
Jen Duguay joins Compete to take on all things social media. She comes from a social issue background, most recently having worked for the Social Innovation Forum, the venture philanthropy arm of Root Cause, a nonprofit research and consulting firm. Jen's interests include singing, marketing, running, art, making guacemole, and using social entrepreneurship to tackle world issues. She has spent time in Belize and the Dominican Republic working on microfinance initiatives and recently traveled to Kenya where she studied the public healthcare system. Follow Jen @jenduguay on Twitter.