The Weekly Compete Pulse

Yesterday was our last day in the office. Needless to say, things got a little crazy. See, over the past week, the office had been packed full with stacks of pink crates from Crates for a Cure. Instead of packing up our things, some of us defiantly packed ourselves in them. Others made a snake trap. Are we ready to step out into the real world? We’ll find out Monday, but my guess is we will find even more ways to bring to life our new office. In the meantime, check out some great weekend reads.

We’ve seen a lot from Google lately, but we’ve also seen a lot less. What am I talking about? Well, since April Larry Page has been making cuts in Google’s projects in order to concentrate resources into new priorities (*cough* Google Plus *cough*). But which projects have been deemed less important and did you even know about them to begin with? Search Engine Watch tells us how Google Health, PowerMeter, Labs, and other projects have been subtracted in order to make room for the “plus”: 7 Google Projects Shut Down in the Page Era (The Google Friends Newsletter is the Latest)

A few weeks ago, our very own Ryan Williams wrote a great post about online mapping – Are We About to Witness an Evolution in Online Mapping? – in which he analyzed the current performance of MapQuest and GoogleMaps and offered some insight into what might be next for the industry and how it will keep its head above the water. Engadget provided an extremely interesting follow up this week which highlighted some of the steps Google is taking to ensure GoogleMaps stays on the map: Google Launches Hotel Finder, Finds a Way to Recycle Google Maps

For those ready to dive into their GooglePlus a little further, Mashable offers 15 different suggestions – from lists of power women to follow over your morning coffee to public hangouts to how to get your page a G+ short link: 15 Google+ Sites & Services for Power Users

If you’re a small business with an online presence, you’ll definitely want to check this next one out. This article from Mashable shows you 5 basic rules to abide by when managing the construction of your website:  5 Simple Tips for Better Business Websites

Consumer-facing QR codes are as frequent this summer as the sun in the sky. If you’re thinking about joining this latest craze, then you are probably right to do so. But don’t forget to read up on your history first! Check out this article from Mashable before you begin to learn from other companies’ failed campaigns:  5 Big Mistakes to Avoid In Your QR Code Campaign

For more competitive intelligence and online marketing news, subscribe to the Pulse, Compete’s monthly newsletter. The Pulse includes the latest industry news, web analytics, market research, Compete PRO education and tips, and much more.

About Jen Duguay:
Jen Duguay joins Compete to take on all things social media. She comes from a social issue background, most recently having worked for the Social Innovation Forum, the venture philanthropy arm of Root Cause, a nonprofit research and consulting firm. Jen's interests include singing, marketing, running, art, making guacemole, and using social entrepreneurship to tackle world issues. She has spent time in Belize and the Dominican Republic working on microfinance initiatives and recently traveled to Kenya where she studied the public healthcare system. Follow Jen @jenduguay on Twitter.