Monthly Archives: August 2011

The New Compete PRO

Today marks the launch of the new compete.com and Compete PRO experience.  Our goal was to develop a simplified and more focused product that would better help you perform your daily tasks.  That’s why we made these enhancements after talking to you, our users, and truly understanding how and why you use Compete PRO. There’s nothing that we care more about than enabling you to be successful in your business/role.

July Movie Category Shows Strong Online Interest

BOSTON, MA–(Marketwire – Aug 30, 2011) – Kantar Media Compete today released July data showing growth in its Movie category, which totaled 61.2 million unique visitors (UVs) — an increase of 6.9 percent month-over-month (M-O-M) and 7.8 percent year-over-year (Y-O-Y). With studios counting on summer blockbusters to lure consumers into the theaters, many movie-related sites, including portals, movie sites, studio sites and theater sites, received a boost in July. This corresponds

Top 250 Websites, July 2011

BOSTON, MA–(Marketwire – Aug 29, 2011) – Kantar Media Compete today released its ranking of the top 250 websites for July 2011. Among notable changes in July were drops in unique visitors to daily deal sites and soaring number of unique visitors hitting social networking sites. Drops in Daily Deal Unique Visitors Daily deal darling Groupon.com experienced an 8.9 percent drop in the month of July to 30.6 million unique visitors

Different Thinker Steve Jobs Resigns as Apple CEO

Disclaimer: I have been called an Apple fanboy. I find it to be a rather silly label (not just for me, but for fans of anything) – but I won’t deny that Apple has been my favorite company in the tech space for a long time. While I happily use Windows regularly at home and work, my first computer was the old-school Apple IIGS, and I’ve been strongly in the

Searching for God on the Web

The June issue of National Geographic talks about the birth of Religion and how the foundations of worship existed almost 12,000 years ago.  In this post I use Compete data to investigate how people search for and find God on the Web, or how one of the world’s oldest activities translates to one of the world’s newest mediums.  My analysis breaks down into two parts, the first is a look

Why Marketers Should Care About Annoying Facebook “Friends”

We all know by now –  Facebook, widespread as it is and rich in consumer data as it is, cannot be ignored as a marketing and advertising channel – paid, owned, earned, or all of the above.  And as such, targeting and segmentation becomes an obvious consideration in any marketer’s Facebook campaign strategy.  These segments and personas emerge not just from a consumer’s registered demographic data or even the pages

Quick-Tip: Keyword mining using multiple reports and smart filtering

Getting started with competitive analysis can be a challenge. Having a good knowledge of how to easily find relevant and actionable data will keep you a step ahead of the competition. Understanding keywords driving the most traffic to a competitor will help you uncover keyword search strategy and guide further competitive research. In the image below, you’ll see a broad match keyword report listing domains that receive referrals for the

The Weekly Compete Pulse

From CEO to SEO, the digital space has certainly been both shaken and stirred this week. We kicked off the week with The Competitive Edge: Social Business and Competitive Analytics, a webinar that we co-hosted with Oneforty. It was a pleasure to work with Oneforty and especially to hear the bits of wisdom that Janet Aronica shared with all of us. A copy of the  webinar will be available online

2012 Toyota Camry Baseline and Targets

On August 23rd, Toyota launched the 2012 Toyota Camry.  The launch is important to Toyota as since 2007 Camry has accounted for 1 in 5 Toyota US sales, and for many years was the best-selling car in the US.  Since the last Camry launch, Toyota has faced a multi-million vehicle recall and the devastating Japan earthquake and tsunami that significantly disrupted production.  Furthermore, segment competition has evolved significantly since Camry’s

Ask the Internet: Combining Search and Social Networking to Find Answers

Before the Internet, when you had a question about what you should do in a certain situation, you’d pick up the phone and call your best friend, or your mother, or your brother, and ask for advice. If you needed to know the best way to replace the flush valve in your toilet, you’d call someone who’s handy. If you needed a recipe for chicken soup you’d call your grandmother

Have you been preseason-ing a juicy football-shaped burger?

With the infamous NFL lockout over just in time for preseason, I’ve been wondering if the whole ordeal left a bad taste in the mouths of fans. Are people as interested in football this season? I decided to investigate, using some Compete data, to gauge just how much online engagement football fans have had with the NFL this year. We won’t have access to some of the preseason data for