The Weekly Compete Pulse

If you’re reading this, you’ve probably survived the peak of the brutal heat wave and are sitting next to your favorite air conditioner with your drink of choice in hand. But don’t let that giant ball of fire in the sky deter you from keeping up to date on online marketing news. C’mon, put down that lemonade (its okay, you can still sit next to the AC) and read along because, let’s face it – you know how it feels to miss spots with sunscreen and we’re guessing you would really feel the burn if you missed out on these five articles.

Once again this Google+ character has dominated the news scene. Word has it; she’s got a few tricks up her sleeve that will come in handy to businesses looking to enhance their social media strategy. This should catch the ears of approximately… every company with a website! It’s been a struggle for the industry to piece together best practices for each avenue and it seems that companies often create their social media strategy by piecing together bits of advice and observations. One thing is for sure, no one wants to get left behind online. But don’t jump ahead of yourself and make your business+ just yet! Search Engine Watch reports that Google is working on a “specialized Google+ experience for businesses” and that it will be worth the wait: What Goodies Does Google+ Hold for International Search Marketers?

Perhaps what is so intriguing about the Google+ launch is that Google has never had a true “social” aspect to it. In my mind, I attribute applause to Google for complementary supplements such as Gmail, GoogleDocs and Google Earth. Google’s mission states that it aims “to organize the world’s information and make it universally accessible and useful”. Twitter’s mission statement? “To instantly connect people everywhere to what’s most important to them.” Facebook’s? “To give people the power to share and make the world more open and connected”. It seems that personalization and engagement with information is missing from Google’s mission, but they are certainly not claiming to be the experts in this field. This past Thursday, Search Engine Watch reported on the various outreaches that Google is making to industry leaders in order to build their new social media team: Google Buys Social Networking Site Fridge, Scoops up JustSpotted Team for Google+

The world has been on tip-toes carefully monitoring the results of the Google+ release and watching intently to see what comes next. Though many have pitted Google+ up against Facebook, others think that this newbie has no chance at competing in the long run. One story posted on BostInnovation actually tests the idea that Google+ will put Twitter, not Facebook in a run for its money: It’s Not Google Plus vs. Facebook, It’s Twitter

We were really excited to see a post by Mashable that outlines how people are starting to specialize social media marketing by industry. As a company with many different verticals aside from our tool (Auto, Financial Services, Retail, Online Media & Search, Telcom & Media, and Travel), we were eager to hear encouragement for this model.  Not sure exactly what this method looks like? Read all about it here: Social Media Monitoring: Is Vertical Specialization the Next Big Thing?

One of the biggest gaps in social media participants has turned out to be B2B organizations. According to a study conducted by Forrester Consulting, only 20% of its participants were actually utilizing social media outlets. Here at Compete, we think B2B companies need social media love too! If you’re part of a B2B company you’ll really benefit from Search Engine Watch’s documentation of this phenomenon and most importantly, TIPS: How Social Networking Fits in the B2B Search Marketers Toolbox

For more competitive intelligence and online marketing news, subscribe to the Pulse, Compete’s monthly newsletter. The Pulse includes the latest industry news, web analytics, market research, Compete PRO education and tips, and much more.

About Jen Duguay:
Jen Duguay joins Compete to take on all things social media. She comes from a social issue background, most recently having worked for the Social Innovation Forum, the venture philanthropy arm of Root Cause, a nonprofit research and consulting firm. Jen's interests include singing, marketing, running, art, making guacemole, and using social entrepreneurship to tackle world issues. She has spent time in Belize and the Dominican Republic working on microfinance initiatives and recently traveled to Kenya where she studied the public healthcare system. Follow Jen @jenduguay on Twitter.