I’m living in sunny Nice, France for five weeks this summer in order to take a couple sociology classes through Northeastern University. While the beach has been fun, and the French folk friendly, there are a few things from home I missed when I first came here. Video streaming sites Hulu and Netflix definitely topped the list, but I was really excited to have access to one streaming service I couldn’t have back in the States: Spotify.
One of the first things I did after getting connected to the Internet here was to sign up for a Spotify account and download the desktop app. Soon enough, I was on my way to streaming music heaven. Little did I know that just a few days after I arrived here, my bragging rights among my friends would be taken away when Spotify launched in the United States.
There have been rumors for quite some time that we would finally be able to access the popular European service in the U.S., and I’m definitely glad my friends back home can enjoy the service I’ve been loving for the last week or so. We can infer that it was good timing for Spotify to enter the U.S. market because we can see from the unique visitors (that only includes U.S. data) over the last six months that U.S. interest in Spotify has been waning, perhaps in part because of no explicit date for them to enter the U.S. market.
On the other hand, as soon as Spotify finally launched in the United States last week (despite the fact that it’s invite-only for now), there was a huge spike in daily reach and attention as hopeful U.S. users clamored to sign up.
With the recent boom of cloud-based music services, can Spotify capture enough streaming music market share to succeed based on its model of social music discovery and access to millions of tracks you don’t own? I think it can, but only time will tell. One thing is for sure though, I can’t wait to keep using Spotify when I get back to States! If you just started using Spotify, check out Mashable’s handy guide for tricks and tips, and let us know what you think of the service in the comments!
Jared is currently the Associate Digital Marketing Manager at Compete (Millward Brown Digital). He is a graduate of Northeastern University, having achieved his B.A. in Communication Studies. If you like what you read, you can connect with him on Google+, Twitter, or on LinkedIn.