The Weekly Compete Pulse

weekly pulse compete image

If you’re in the U.S., 4th of July weekend is finally upon us. Hopefully you can enjoy a good fireworks display this year, but before you do, you might want to check out these links to some of this week’s news articles that we read and found interesting for online marketers.

It’s a pretty safe bet that the mobile space isn’t going to be going anywhere, and will only be exponentially increasing in value in coming years. IDC recently published a new study with their predictions for the mobile market: IDC Predicts 183 Billion Mobile App Downloads By 2015, Rise Of In-App Purchasing

There are a lot of articles out there giving advice on how to implement a social strategy for your company, but it’s not very often you come across a source giving tips on which social media strategies to avoid. Peter Madden at Ad Age does just that: Five Social-Media Strategies to Avoid

Online reputation management can be tricky, especially for larger corporations where so much is being said about you online all the time, in spaces you may not even think to look. It’s often forgotten though, that your personal reputation management should also be something to be concerned about, but Mashable gives us some advice on how to manage your reputation using SEO: HOW TO: Manage Your Online Reputation Using SEO

When you’re first starting out in marketing, there are a lot of terms and best practices out there that you may not know. Luckily, Search Engine Watch has compiled an awesome list of resources that new marketers will undoubtedly find invaluable when they are first starting: 21 Resources New Marketers Must Bookmark

The Internet has been abuzz lately about technology companies and their valuations. Foursquare is company that, at least as far as valuations go, is often overlooked. They recently closed another round of funding, and Ad Age takes a look at why they may actually be worth 600 million dollars: Why Foursquare May Actually Be Worth $600 Million

For more competitive intelligence and online marketing news, subscribe to the Pulse, Compete’s monthly newsletter. The Pulse includes the latest industry news, web analytics, market research, Compete PRO education and tips, and much more.

About Jared DeLuca:
Jared is currently the Digital Marketing Manager at Millward Brown Digital. He is a graduate of Northeastern University, having achieved his B.A. in Communication Studies. If you like what you read, you can connect with him on Google+, Twitter, or on LinkedIn.