Monthly Archives: July 2011

Webinar Replay: 5 Steps to Marketing Success using Competitive Intelligence

To get your copy, click the following links via Online Marketing Connect: Webinar Replay | PDF accompaniment Marketing without competitive intelligence is like driving blindfolded. How would you know who you’re competing with or what your strategic advantages are if you don’t have a firm grip on your competitive landscape? In this webinar we’ll review five key steps to get you on your way to getting a leg-up on your competition.

The Weekly Compete Pulse

Did you know that we’re moving? Over the next week you won’t be able to avoid this knowledge. We just started an internal competition called Compete Moves where contenders check in and tweet #competemoves as much as possible. We’re sorry, we’re just excited. Check out a picture of our new office space here! But amidst all of the packing and relived stories about odd cubicle collector’s items, we happened upon

Does Klout Have Clout?

On Monday we dove into what Klout is. Now, I have a Klout score of 43 and while I am classified as a “Networker” I am in no position to battle Lady Gaga (Klout score of 93) or any Kardashian for that matter. That being said, I like to believe I have some social media swagger and perhaps influence on people plugged into the World Wide Web. There are over

Hungry Eyes Set Gaze on Tasteful New Website

Foodies, epicureans, gourmets, locavores… these days we have a dozens of names for food lovers and socially conscientious consumers alike. While the taxonomy of these food enthusiasts will change over time, its fascinating to find new websites that blend popular e-commerce paradigms to cater to the food loving collective. One such site, gilttaste.com (part of the popular ‘flash sale’ network Gilt Groupe) launched full-throttle in the middle of May of

Old Spice’s Mano A Mano En El Bano: What Happens In The Bathroom Stays In The Bathroom

Old Spice and agency Wieden+Kennedy yesterday  finally delivered the punch line set up by their recent dalliance with B-list hunk Fabio, whom they recently set up as “The New Old Spice Guy.”  On Monday, Fabio challenged “the Old Old Spice Guy” Isaiah Mustafa to an “Internets duel.”  Mustafa accepted on the same day, ending a hiatus from said Internets that had many fans worried that Fabio might truly be replacing

5 Steps to Marketing Success Using Competitive Intelligence

Date/Time: July 27, 2011 2 PM EST / 11 AM PST Duration: 1 hour Speakers: Mike Angiletta President of Online Marketing Connect Lindsey Mark Client Relations at Compete.com Join us for a webinar tomorrow, July 27th! We will review five key steps to get a leg-up on your competition. Whether you’re looking to formulate a comprehensive competitive strategy or just to build competitive intelligence into your current marketing plan, this

Is Netflix Penny-wise or Pound Crazy?

Last week Netflix notified me that my current service (one DVD and unlimited streaming) would go from about $10 to $16 (8 bucks for streaming and 8 bucks for DVD’s).  That’s a 60% percent increase with absolutely no added value for the money.  At first, I found this shocking and was outraged at having to buy Netflix a large latte (and a low fat muffin) every month for nothing in

Exactly How Valuable Are People With High Klout Scores?

If you’re anything like our office, you are in intense Klout competitions with your fellow coworkers. As the newest way to establish just how influential you are, your “Klout” is an increasingly valuable measurement to businesses looking to enhance their online marketing strategy. Apparently, it’s also vital to your friends at work who will undoubtedly begin sizing you up based on how you rank. Klout scores range between 1-100 –

Quick Tip: Search Referral Share in Search Analytics Comparisons

Understanding competitor paid and natural search strategies can prove to be hugely beneficial for your brand. Uncover patterns in increased search spend in your competitive set, and what that does to overall search volumes and ultimately, loyalty and engagement. When you do a search analytics domain comparison report, you can quickly and easily see the charted difference in volume of search referrals between two domains. Additionally, you can use our

The Weekly Compete Pulse

If you’re reading this, you’ve probably survived the peak of the brutal heat wave and are sitting next to your favorite air conditioner with your drink of choice in hand. But don’t let that giant ball of fire in the sky deter you from keeping up to date on online marketing news. C’mon, put down that lemonade (its okay, you can still sit next to the AC) and read along

America Loves TV

Even with increasing options online, on tablets, and elsewhere, the average person still watched 34 hours of broadcast network and basic cable TV per week in 2010, up by about 1 percent from 2009.  You could watch both seasons of Glee in their entirety in that amount of time! (Well… without including all of the commercials, that is – ah, the beauty of TiVo.) While we don’t track whether people