Monthly Archives: June 2011

Quick Tip: Overview of the PRO Referral Analytics Traffic Dashboard

Compete PRO Advanced Referral Analytics tool allows you to track the activity of your competition, industry category, and gives you a head-to-head comparison of referral traffic with your competition. There are two basic parts to Compete’s referral analytics reports on site level and category level referral reports, explained below. The comparison reports show the full referral share comparisons in a Traffic Details interface, only. This article will review the following

The Weekly Compete Pulse

If you’re a hockey fan, you’re probably anxiously awaiting game 6 of the Stanley Cup finals on Monday. But to occupy yourself until then, you can watch the Belmont Stakes today, or just check out these links to some of this week’s news articles that we read and found interesting for online marketers. Here at Compete, we love sexy data. This interesting read from Ad Age talks about how making

Vineyard Vines Hopes You ‘Hoof It’ to the Stores After the Kentucky Derby

The final stretch of the Triple Crown is just around the bend. The Belmont Stakes takes place on June 11th, following some thrilling performances at the Preakness and Kentucky Derby. And one of those performances wasn’t even turned in by a horse; it was Vineyard Vines, which showed its championship marketing and advertising form during the Derby. For many, the Kentucky Derby is THE event to see and even more

What Does The LinkedIn IPO Imply About The Value of Facebook?

The recent IPO of LinkedIn clearly illustrated the public’s infatuation with all things social.  The company ultimately priced its IPO at $45 a share after raising the range due to high investor demand.  Within its first day of trading the stock reached a high of $122.69 leaving the company with a market cap of $11.6B!  The stock has retreated (closed at 75.91 on 6/8), but this still leaves the company

Online Retailer Outlook: A more taxing future?

There has been no shortage of press on Amazon’s ongoing battles with states over internet taxation.  As a quick refresher, a 1992 Supreme Court ruling delcared that states could require retailers to collect sales tax only if they have a physical presence, such as stores or headquarters, in the state where the buyer lives.  Given this ruling pre-dated the explosion of online commerce, individual states have been testing this definition

How do sports fans follow games online?

If you live in New England, odds are good you’ve been following the Stanley Cup Finals, whether by choice, or by having game updates thrust upon you by rabid sports fans on social networks. For those of us Boston hockey fans, this year’s season is a big deal; it’s the first time the Bruins have been in the Stanley Cup finals since 1990. Personally, I welcome the stream of game

The Sweet Smell of Sunscreen

I can always tell summer is coming by the way New York City smells.  There is nothing quite like ‘eau de Hot NY’ – walking outside you are immediately hit with top notes of black garbage bags soaking up summer heat and stagnant disease-festering water that evolves in the subway to expose a ripe middle of sweaty bodies and unwashed feet.  As your nose becomes accustomed to this assault however,

Rebels with a Cause

Motorcycles are commonly associated with rebellion. But instead of standing up to “The Man,” our data suggest that this year, consumers may be rebelling against “The Pump.” The national average price for gas has increased by nearly a dollar since the beginning of 2011 and reached the second-highest price ever in April. At the same time, searches involving “motorcycles” and visits to their manufacturers’ sites have risen dramatically. The rebels

Quick Tip: Referral Analytics Traffic Summary Overview

The Traffic Summary gives you an at-a-glance look at traffic trends for the domain’s visits over the last 24 months as well as the change that has happened in the visits levels from the prior month and the changes that happened from the largest site referrers, see the corresponding outline below for the correlations. Two years of trended visits data for the domain you’re running the referral analytics report for.

The Weekly Compete Pulse

Ah, the first weekend in June. Time to head to the beaches, BBQ with your friends, and enjoy a cold one by the campfire. On the other hand, you could just check out these links to some of this week’s news articles that we read and found interesting for online marketers. One of the most popular forms of advertising is branded entertainment, in part because if executed correctly, it can

How to Reach Dad on Father’s Day

Every June, sons and daughters say thanks to dad by showering him with love, affection, and of course, gifts. The weeks leading up to Father’s Day are spent searching for the perfect tie, power tool, or “World’s Best Dad” coffee mug. Using Compete’s panel of 2 million consumers and the results of the Spring 2011 Online Shopper Intelligence™ study, I was able to shed some light on consumer spending this