Monthly Archives: June 2011

Smartphone Users Recall ‘In-App’ Ads More Than Mobile Web Ads

iPhone Owners Are Especially Tuned Into In-App Ads BOSTON, MA–(Marketwire) – Kantar Media’s Compete, today released research showing that smartphone users have better recall of in-app ads than ads they view while browsing the web using their mobile browser. The findings, part of Compete’s Q1 2011 Smartphone Intelligence survey, show that 52 percent of all smartphone owners recall ads they encounter in mobile apps. That number drops to 40 percent when

The Digital CMO Series – Bringing The Connection Project to life in New Orleans

The last Digital CMO Series post focused on what The Connection Project means to us as digital marketers and how leaders in the industry are finding new and innovative ways to connect – both online and off.  During our time at the 2011 Digital CMO Summit – attendees had the opportunity to connect in a powerful way to the city of New Orleans. A city still recovering, six years after

Quick Tip: Traffic Dashboard – Traffic Insights

Compete has organized a number of pre-configured Traffic Insights to help you identify sources of traffic growth and decline by performance and domain categorization. Top Growing Sites – A list of the top growth domains, or domains with the largest percent growth month over month. Top Declining Sites – A list of the top declining domains, or domains with the largest percent decline in referrals month over month. Long Tail

The Weekly Compete Pulse

It’s Father’s Day weekend, time to celebrate our dads and grill some meat. You’ll probably need something to read while you’re lounging around in the backyard with dad, so check out these links to some of this week’s news articles that we read and found interesting for online marketers. Amber Mac delivered the keynote speech at this year’s SES Toronto. A big part of her speech was talking about how

Leaf and Volt—Are Shoppers Charged?

The Nissan Leaf and Chevrolet Volt are arguably the market darlings for vehicles powered primarily by electricity (Leaf is all electric; Volt has electric motors with gasoline power as an augment). While not expected to be volume vehicles in the early years, each is important to the market overall and to their parent brands. To assess their success to date, Compete quantified each model’s in-market shopper volume over time. As

May 2011 Search Market Share Report

Search query volume across the 5 engines picked up slightly in May (up 2.5% from April), driving small shifts in search market share. Google’s share of the search market declined by 0.2ppts, although its query volume increased by 2.3%. While Microsoft’s share of the search market declined by 0.1ppt, the growth of Yahoo! by 0.5ppts resulted in an increase for Bing Powered engines M-O-M. Yahoo! experienced the largest growth in

The Year of the Cloud

We weren’t three days into 2011 when the New Year was dubbed “The Year of the Tablet” by major press outlets (e.g. here and here). While this may turn out to be the case, we are perhaps just as likely to look back on the year in Technology & Entertainment and call 2011 “The Year of the Cloud” (and more specifically, “The Music Cloud”). Last week Apple joined heavy hitters

Live from Internet Retailer 2011

Compete has made the journey to San Diego for the 2011 Internet Retailer Conference. This year is expected to be the e-commerce retailer’s largest show in history with over 7,000 registered attendees. The theme of this year’s show is “E-Commerce Shifts into Overdrive, the Race is On” – a fitting title given the explosion of online sales across the board. Expected speakers at the show include executives from eBay, Walgeens,

E3 Aftermath: Nice for Nintendo, Sony Still Suffers

There were a lot of really cool announcements last week at the Electronic Entertainment Expo (E3), but two of the big players that particularly stood out were Nintendo and Sony. Both had interesting new products, and each announced brand new gaming devices: Nintendo’s Wii U and Sony’s Playstation Vita. While Sony’s device is a handheld and Nintendo’s is a console, they are both interesting announcements because they appear to be,

Four Things You Might Not Know About Twitter

Compete recently fielded a survey to uncover how consumers are using leading social media platforms and the impact usage has on interaction with a brand. Some interesting findings about Twitter emerged from the study that might be surprising to many. Here are four things that you might not know about Twitter. 1. Twitter users are more likely to engage with the service through a mobile device than are users of

Webinar: 3 Tools for Understanding Ad Reach

Next week, Compete will be hosting a webinar on Thursday (6/23) at 2pm EDT to talk about your ad reach and how you can optimize your ad dollars. As a media professional, you spend a huge amount of time on ad targeting to get to your ideal customer.  But during and after the campaign, how do you know if you’re actually reaching who you care about? During this webinar, Dan Pflock,