IPO Fever and Big News Stories Fuel Healthy Gains in Site Traffic
BOSTON, MA–(Marketwire) – Kantar Media’s Compete today released its ranking of the top 50 websites for May 2011. Significant changes during the month included traffic increases to LinkedIn.com, Groupon.com and Skype.com amid speculation about IPOs and acquisitions. Also of note, explosive growth in traffic to online news sites, presumably driven by the bin Laden capture, the Schwarzenegger flap, Oprah’s farewell and the American Idol finale.
IPO fever dominated the headlines in May, with more activity than any time since November 2007. The spotlight was foremost on LinkedIn.com, which had 19.3 million unique visitors (UVs) in May, rising 19.28 percent month-over-month (M-O-M) and 49.5 percent since May 2010.
While Groupon.com didn’t officially file until June, its headlines in May attracted 29.1 million UVs to the site — a 22.7 percent lift for the month and a staggering 532.3 percent increase for the year.
Pandora.com, another June IPO filer, was also lifted by IPO speculation; it had 12.3 million UVs in May, taking its Y-O-Y growth total to 78 percent.
On the Market
Skype.com was purchased by Microsoft in May for an estimated $8.5 billion. The site’s traffic rose 17.23 percent in May to almost 9.8 million UVs — a 102.32 percent jump from May 2010.
In May, MySpace.com attracted 30.79 million UVs. In spite of this relatively high volume of UVs, MySpace has been in a pattern of decline for more than a year. The site was down 6.34 percent for the month and dropped 54.47 percent for the year. With MySpace for sale, how will these numbers affect its sale price?
Online news sites were abuzz in May, fueled by three major stories: the long-awaited apprehension of terrorist Osama bin Laden, revelations of infidelity surrounding former California “Governator” Schwarzenegger, and the finales of Oprah and American Idol. Top movers in May were Reuters.com (+48.07 percent), NBC.com (+45.19 percent), WashingtonPost.com (+40.74 percent), NYDailyNews.com (+33.56 percent) and CNN.com (+22.15 percent).
One to Watch: SpeedDate.com
SpeedDate.com has accelerated from nearly 900,000 UVs in May 2010 to 10.3 million UVs in May 2011. Time will tell whether the site can continue on this steep growth trajectory.
Information regarding top 50 websites is drawn from the Compete PRO Enterprise edition on Compete.com. For more information on the enterprise offering, please contact Lauren Streisfeld at firstname.lastname@example.org.
Kantar Media’s Compete helps the world’s top brands improve their marketing based on the online behavior of millions of consumers. Leading advertisers, agencies and publishers rely on Compete’s products and services to create engaging online experiences and highly profitable advertising campaigns. Compete’s online panel — the largest in the industry — makes the web as ingrained in marketing as it is in people’s lives. Compete is located in Boston, MA, with offices throughout the U.S. For more information, please visit http://www.compete.com/.
About Kantar Media
Established in more than 50 countries, Kantar Media helps clients master the world’s multimedia momentum through analysis of print, radio, TV, internet, cinema, mobile, social media, and outdoor worldwide. Kantar Media offers a full range of media insights and audience measurement services through its global business sectors — Intelligence, Audiences, TGI and Custom. Kantar Media companies also include Compete, Cymfony and SRDS. Drawing upon the deepest expertise in the industry, Kantar Media tracks more than 3 million brands and delivers insight to more than 22,000 customers worldwide. www.KantarMediaNA.com/.
Jared is currently the Associate Digital Marketing Manager at Compete (Millward Brown Digital). He is a graduate of Northeastern University, having achieved his B.A. in Communication Studies. If you like what you read, you can connect with him on Google+, Twitter, or on LinkedIn.