The Weekly Compete Pulse

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It’s Father’s Day weekend, time to celebrate our dads and grill some meat. You’ll probably need something to read while you’re lounging around in the backyard with dad, so check out these links to some of this week’s news articles that we read and found interesting for online marketers.

Amber Mac delivered the keynote speech at this year’s SES Toronto. A big part of her speech was talking about how companies that have a social media strategy built into their marketing plans also need to have a sense of authenticity to resonate with their customers. One of the best ways to develop that authenticity is by employing YouTube videos that help to give your company a face: Authenticity in Social Media: Don’t Get Mad, Get YouTube

Have you ever Google’d yourself? If you have, you might not always be pleased with what you see. To help mitigate that, Google has launched a tool that’s affiliated with your Google profile to help manage your appearance online: Google Launches Tool for Online Reputation Management

Online data privacy is important to us at Compete, and there’s still no clear answer as to the kind of regulation needed to protect consumers’ privacy, as well as their civil liberties. Mitchell Baker of Mozilla talks to DM News about some of the issues that face regulators and online companies: Even Mozilla sees holes in online privacy discussion

Earlier this week, we released a study on how people behave while using using social networks like Facebook adn Twitter. Facebook is already a powerful player in the online display advertising market. They already get more ad impressions than Google and Yahoo!, and according to some analysts, Facebook will lead in ad revenue as well: Facebook Predicted to Lead Display Ad Revenue in 2015

After the devastating earthquake in Japan earlier this year, consumer habits have had to evolve to adapt. Ad Age analyzes specifically how their behaviors are changing and how marketers need to prepare: How Japanese Consumer Habits Have Changed Since the Earthquake

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About Jared DeLuca:
Jared is currently the Associate Digital Marketing Manager at Compete (Millward Brown Digital). He is a graduate of Northeastern University, having achieved his B.A. in Communication Studies. If you like what you read, you can connect with him on Google+, Twitter, or on LinkedIn.