The Weekly Compete Pulse

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Ah, the first weekend in June. Time to head to the beaches, BBQ with your friends, and enjoy a cold one by the campfire. On the other hand, you could just check out these links to some of this week’s news articles that we read and found interesting for online marketers.

One of the most popular forms of advertising is branded entertainment, in part because if executed correctly, it can seem organic while still conveying a key message about your brand. One of the biggest problems with branded advertising is that there is no clear-set definition, and many potential clients might not even understand what it is. Because of that, Matthew Sheppard at Ad Age talks about why it’s so important to educate your client: Your Ad Agency’s First Task: Educate Your Clients

David Jones of Havas and Euro RSCG keynoted the Mashable Connect conference last month, and as part of his keynote, he stressed the current “social revolution” and how the digital marketing landscape is evolving rapidly. One of the most important takeaways is that marketing is shifting away from image towards reality, but he also mentioned several other important changes taking place: 5 Key Shifts Happening Right Now in the World of Digital Marketing

It seems like every day there is at least on new study out about how to effectively measure social media. One of the hardest things about measuring social media, however is the lack of standardized metrics. Search Engine Watch offers up 3 metrics that you can easily scale and repeat to measure success over time: 3 Key Metrics To Measure Social Media Success

Lots of companies have been turning to Twitter lately as a viable customer support channel or at least as another method they can broadcast to their audience, but not all of them are doing it well. One of the most important things for a company to do if they want to actively use Twitter is to respond to customers that ask questions. Some brand representatives might not understand how important it is, but this recent study from inboxQ demonstrates just how important those interactions are: Users Say They’re More Likely To Buy If A Business Answers Their Question On Twitter

Foursquare has nearly 10 million users, and the platform’s format provides an excellent way for marketers to connect with their audiences on a much more intimate, valuable level. Small businesses are riding the Foursquare train as well, and there’s a lot of opportunity for them to reward their loyal customers and entice new ones. Because so many businesses are doing it (or should be), Mashable compiled a list of the top 5 mistakes that companies who are just getting started with the location based service tend to make: Top 5 Foursquare Mistakes Committed by Small Businesses

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About Jared DeLuca:
Jared is currently the Associate Digital Marketing Manager at Compete (Millward Brown Digital). He is a graduate of Northeastern University, having achieved his B.A. in Communication Studies. If you like what you read, you can connect with him on Google+, Twitter, or on LinkedIn.