Digital CMO Series – The Connection Project

connection project

The Compete Digital CMO Series is back! Over the next few months we will be sharing with you fresh insights, interviews and videos – from industry leaders who are navigating the new digital economy and successfully winning the hearts, minds and wallet share of today’s digitally connected consumers.

At the Digital CMO Summit we spoke a lot about the importance of making connections. From building personal connections, to connecting data sets, to finding new and innovative ways to connect with consumers – the event theme The Connection Project can mean something different to each of us. Featured this week are a few one-minute interviews with attendees– so let’s hear what The Connection Project means to them…

David Shing, AOL

How are you connecting in 2011? Connecting offline (in person) as well as online and getting back to the art of storytelling. Online we are going into a state of overwhelming content and I want it to be curated for me…so I am connecting but I am looking for bridges to help me connect.

As a marketer, 2011 is the year of: Curation

Hear one minute interviews from DCMO attendees at Google,, Interclick, Yahoo!, Coca-Cola and more on our YouTube channel. To find out more about the 2011 Digital CMO summit visit

About Kristen Renda:
Kristen Renda serves as Marketing Manager for Compete. Since joining the company in 2008, she has been fully immersed in all aspects of Compete’s marketing programs; developing and executing both online and offline campaigns. Most notably, she plans and manages all company events including the annual Digital CMO Summit.