Monthly Archives: June 2011

Summer Cinema Smash or Site Traffic Stinker?

36 years ago, Stephen Spielberg released Jaws during a traditionally quiet time of the year for the box office. It took in seven million dollars that opening weekend, and became the highest grossing film of all time until Star Wars debuted two years later. What followed was a new era of Hollywood, a period in which the summer quarter would account for 40 percent of the entire year’s box office

Kantar Media’s Compete Releases Ranking of Top 50 Websites for May 2011

IPO Fever and Big News Stories Fuel Healthy Gains in Site Traffic BOSTON, MA–(Marketwire) – Kantar Media’s Compete today released its ranking of the top 50 websites for May 2011. Significant changes during the month included traffic increases to LinkedIn.com, Groupon.com and Skype.com amid speculation about IPOs and acquisitions. Also of note, explosive growth in traffic to online news sites, presumably driven by the bin Laden capture, the Schwarzenegger flap, Oprah’s

Webinar Replay: 3 Tools for Understanding Ad Reach

Last week, Compete hosted a webinar to talk about your advertising reach and how you can optimize your ad spend. We understand that you undoubtedly spend a huge amount of time on ad targeting to get to your ideal customer, but we posed the question, “do you really know who you’re reaching?” During this webinar, Dan Pflock, Compete’s Product Manager of Online Media Products, and Damian Roskill, Managing Director of

Google Panda 2.2: Weeding Out More Content Farms and Scrapers

Thanks to a recent update earlier this year to search giant Google’s ranking factors, the web will hopefully soon be devoid of the giant content farms and scrapers that have plagued search results in recent years. Part 2.2 of the Panda update went live in mid-June as Google confirmed last week, so users should continue to see improved search results. One of the most important aspects of this particular update

Quick Tip: Referral Analytics overview of Channel Intelligence

Use the Channel Intelligence report to understand specific areas that are driving the most traffic to a site and its broader category. Bar Chart Key – The dark blue in the bar chart represents the specific domain. The light blue represents the category under which the domain is organized. In this instance Amazon.com is categorized in Mass Merchant and Department Stores. General Portals and Search in the example below 32.78% of

The Weekly Compete Pulse

The first day of summer happened this week so the longest day of the year is now behind us. Soak up as much sun as you can and check out these links to some of this week’s news articles that we read and found interesting for online marketers. Watching the Bruins win the Stanley Cup was exciting, but what’s even more exciting is the number of ways we can follow

The Small Office/Home Office Segment, an Untapped Telecom Market Opportunity

Who works from home or knows someone who does at least once a week? I do! And apparently it’s not just me. In Q4’10 Compete conducted a survey targeting telecom shoppers and asked them how often they worked from home and found that 1 in 3 employed telecom shoppers worked from home at least once a week. And as reflected in the chart below, 69% of these shoppers who work

Sandbox Etiquette: 5 Playground Lessons Social Media Marketers Can Take to Heart

Now truthfully, I haven’t been away from the playground for quite as long as many of my wiser marketing peers; however, from my short time in the industry thus far, I’ve found that a lot of valuable lessons we learned as kids in the schoolyard can be applied to things we do every day. 1. Sharing is Caring For starters, sharing is caring. It seems obvious, but when it comes

Facebook Pages Attract Online Shoppers to Retailer Sales and Promotions

Compete Online Shopper Intelligence Study Examines Role of Facebook in Retail BOSTON, MA–(Marketwire) – Kantar Media’s Compete, today released data showing that online consumers are now using retailers’ Facebook pages as online circulars. The results, part of Compete’s quarterly Online Shopper Intelligence Study that tracks cross-channel shopping behavior, suggests that consumers are increasingly using Facebook to enhance their shopping experience and engage with brands online. According to Compete, one quarter of

Shoes Off to Innovative Cause Marketing

Few consumer brands are as synonymous with charitable donations as TOMS shoes. With their one-for-one movement efforts that donate a pair of shoes to a child in need with every purchase, and their annual One Day Without Shoes efforts, they’re setting the bar high for others in the industry that seek to strike a balance between consumer goods and non-profit efforts.  It’s all too common to find unaware consumers buying

Boston Raises the Cup and Web Traffic

It’s been 39 long years since the Boston Bruins raised Lord Stanely’s Cup. (Easy Canucks’ fans, I know you’ve never won one in your 40 seasons. You aren’t alone, neither the LA Kings or the St. Louis Blues have ever touched the “Holy Grail” and it has been 43 seasons. The Buffalo Sabres accompany you in 0 for 40 club.) When the Bruins brought the Stanley Cup to Boston in