Monthly Archives: May 2011

Competition is Cool for Consumers, Especially in Online Banking

Banking fees: I hate them. More and more of these fees are getting added onto my banking statement and it is bothersome. It’s getting difficult to find a bank that does not have some kind of fee associated with its banking products. However, one bank is making online banking easier and less costly for the customer, and doing so with restrictions placed upon it by the government. With Compete’s data

Subway Freshbuzz: Online Ads for Breakfast, Marketing Success for Lunch?

Am I the only one that finds Burger King’s character “The King” profoundly creepy? Supposedly not, as Burger King recently split with their ad agency Crispin, the creators of that particular campaign. But no matter who their ad agency is, fast food restaurants aren’t known for spending a larger portion of their advertising dollars online. There are TV commercials and billboards in abundance, but why give so little attention to

Quick Tip: Customizing Ranked Lists

In addition to our Search and Referral analytics tools, Compete PRO offers configurable, exportable, and embeddable Ranked Lists. These lists can be organized in a number of different ways in order to tailor it most closely to your needs. Since this is an introduction to the tool I will review navigating and configuring the lists below. Navigating To The Ranked Lists Tool Up at the top menu bar select Analytics

The Weekly Compete Pulse

If you follow us on Twitter, you may have been wondering what happened to our weekly #datanugget Fridays. Not to worry, they have been far from abandoned. In fact, check out this blog post from earlier in the week to see how you can get your data fix every day! In other news, check out these links to some of this week’s news articles that we read and found interesting

Chatroulette: Trying to Save Face by Changing Its Face… Again

In case you’re unfamiliar with the controversial, Russia-based site known as Chatroulette.com, it is a popular social video site that allows the user to chat with any other random user who is also on the site. It’s a pretty cool concept that leaves some obvious ways for it to be abused (read: lots of naked people). Because of their troubles with pornographic content filling up the site, they’ve tried several

Kantar Media’s Compete and Ground Truth Launch Two-Screen View of Digital Consumer Behavior

Industry’s Only Integrated View of Consumers’ Behavior Across Mobile and Online Platforms BOSTON, MA and SEATTLE, WA–(Marketwire – May 5, 2011) - Compete, a Kantar Media company, and mobile audience measurement firm Ground Truth today unveiled the industry’s only two-screen view of digital consumer behavior, across both online and mobile platforms. Compete’s industry-leading panel combined with Ground Truth’s mobile data provides detailed, cross-platform insights into consumers’ behavior as they alternate between screens

Got the Munchies?

Domino’s Pizza ran a national promotion with Groupon on 4/20 that offered a large pizza with up to 10 toppings for $8 – much to the delight of one particular behavioral segment. This deal didn’t generate the same magnitude of buzz as other national group deals. In fact, when you look at the daily percentage of online U.S. consumers who visited Groupon.com and Livingsocial.com (i.e. daily reach), you see that

Behind the Code: SES New York and the #DataNuggets Twitter Bot

I heard rumors that a few Marketing folks attended the SES (Search Engine Strategies) Conference in NYC in early March. So I decided to venture to the other side of the office, infiltrate, corner somebody and ask some questions. That somebody was Jared DeLuca the Marketing team co-op with the most-op. This is what he had to say about SES and some cool things the Marketing team did while at

Webinar Recap: 3 Tools for Targeting Your Display Advertising

We hosted a webinar a couple weeks ago, 3 Tools for Targeting Your Display Advertising, presented by Compete’s own Kyle Johnson and Damian Roskill. In the webinar, they took a look at the two tools and techniques most used by media planners and buyers today, and contrasted those with behavioral-based targeting using our new Compete Media Planner. The Compete Media Planner allows advertisers to target their advertising based on the

Why Email Marketing is Like Dating

As an email marketer, I spend a lot of time writing, optimizing, segmenting, and analyzing emails for Compete. I also spend a lot of time reading other people’s emails to learn from them. I’m new-ish to the email marketing thing, so I’ve been trying to figure out what it’s like, and all I can think of is dating. Email marketing is like dating. Huh? Think about it-When you stumble upon

Quick Tip: Keyword Volume Graph

Compete offers keyword volume information trended over the past two years for its PRO users with Standard and Advance level subscriptions. This helps you understand what the prime marketing season is for your competition. In this example, Amazon.com is greatly influenced by the holiday retail system. One can gather insights by looking at these trends, could be economic, if you look at paid search activity in 2008 it differs slightly