Monthly Archives: May 2011

Where’s the Easy Button?

When you think office supply retailers, chances are you’ll think of Staples, OfficeMax, or Office Depot; and apparently, more consumers are thinking Staples over the competition. The number of visits to the Staples domain is nearly double that of its closest competitor, Office Depot, and triple OfficeMax. All three retailers see seasonal traffic increases during back-to-school and the holidays, but Staples has been able to hold onto their lead over

Deconstructing Your Competitor’s SEO Program

We’re sponsoring an upcoming webinar on SEO on Tuesday, May 24th presented by Marios Alexandrou. There isn’t one of us that wouldn’t like a peek into the web analytics data of a competitor. Instead, the best we can do is to look at third-party data to help us determine what SEO tactics a competitor employed in the past to achieve their current performance in organic search. In the webinar we’ll

Digital CMO Summit 2011- Day 2 Wrap-up

Before we jump into the Day 2 Wrap-up — a few highlights from Thursday afternoon. Attendees enjoyed doing the following activities: Golf at Audobon Park A private Culinary Experience with Dominique The “History, Highlights, Hope” Tour of New Orleans Braving the Bayou We all reconvened at the Roosevelt for a terrific (and authentic) Mardi Gras Float down to Tipitinas. Here is a quick picture, links to more on our Facebook

We Want Our PSN! What Happens When Gamers Suffer Through 3 Weeks of Network Playing Withdrawal

A good portion of gamers out there were waiting, waiting, waiting for the Playstation Network to recover from their recent intrusion, loss of private customer data, and restore services to the online gaming platform. The network was shut down on April 21st, as indicated by the reach/attention spikes below. Actually, the daily attention and reach metrics closely track to the events as they unfolded. Luckily, they recovered services this weekend

‘Arab Spring’: A Test for Journalism and the Rise of Al Jazeera in the West

Much of the attention of the world has been focused on the Middle East this spring between the riots, revolutions, and breaking news across the region. From Tunisia to Egypt, Libya, Syria, Yemen, Bahrain, and most recently, the death of Osama bin Laden, important changes have been taking place in the Middle East that directly affect people all over the world. While there’s been a lot of talk about how

Quick Tips: Trending with Compete by Comparing Two Metrics on One Graph

Comparing Two Metrics Comparing metrics against one another can be a quick but powerful way to understand the full picture of on-site activity. Learn how! 1. Via drop-down menu In the graphic below, you can see that we’re viewing two metrics for Amazon.com, visits and average stay. The red “1″ icon at the top shows where to click to select your first metric. The red “2″ icon denotes the remaining

The Weekly Compete Pulse

It’s been a busy week here at Compete, things are settling down from last week’s Digital CMO Summit, and we’re getting prepped to head to Net.Finance next week. In the meantime, check out these links to some of this week’s news articles that we read and found interesting for online marketers. The founders of YouTube seem to be on a hot acquisition streak lately. After picking up Delicious, the social

Off to Net.Finance

Thinking of attending the Net.Finance conference?  Compete will be there – more specifically, Ron Sheklin and Joe Creney from our Financial Services practice will be there for the whole conference. And while we’re excited about the entire agenda, here are three sessions we think are must-attends: On Monday, May 16th: 11:00 Case Study: Into the Wild – Uncovering Holistic Mobile Insights at Wells Fargo Amy Buckner, Co-Founder & Managing Partner,

Webinar: The Compete Online Retail 2011 Q1 Review

Calling anyone who is responsible for managing or supporting some part of an online, e-commerce business!  Join Compete for its inaugural Retail Update; a live webinar  that will provide an update on the latest online metrics and trends occurring in the retail industry.  You’re invited to join us next Tuesday, May 17, from 2-3pm EDT. Damian Roskill and I will spend some time reviewing how various retail sectors performed online

Digital CMO Summit 2011- Day 1 Wrap-up

This time last week, we were JUST kicking off the 2011 DCMO Summit down in the Big Easy.  N’awlins. #Nola. New Orleans. You get the drift, right? Having had the last few Summits in locales like Miami and Newport, we opted for New Orleans as the host city this year, and what a host it was. In between talks from Arianna Huffington, Google, ESPN and Twitter, we had our fill

How Video, Social Media, and Brand Advocacy are Shifting Disaster Relief & Non-Profit Marketing Efforts

Donating to non-profit organizations is an extremely personal affair; typically there is a tugging at an individual’s heart strings that helps prompt a donation. With the digital landscape so rapidly changing, it’s interesting to see our strong connections to our online donating behaviors in regard to video, social media, and sponsorships from big brands. Given how our behaviors are impacted by changes in the digital landscape, non-profit marketers would benefit