Hopefully wherever you are this weekend, the weather is nice so you can enjoy the holiday. If you’re stuck inside though, check out these links to some of this week’s news articles that we read and found interesting for online marketers.
QR Codes are becoming increasingly more popular in marketing, but using them effectively and actually learning something from them is still challenging: How To Capture Powerful Insights from Retail QR Code Campaigns [Case Study]
If you’re in marketing, you probably create a lot of content. One of the most important ways for content to be seen is through social sharing. Mashable offers up some tips for how to maximize your content’s social sharing potential: 5 Strategies for Maximizing Your Content’s Social Reach
Like any industry, you can’t learn everything you need to know about advertising in school. As we’re in the middle of graduation season for colleges, Ad Age gives some good tips about key information you need to start a career in advertising: What You Won’t Learn in Ad School
Facebook has a vast wealth of data to work with, and studying people’s Facebook information is fascinating. Check out some recent interesting statistics gleaned from how people use the omnipresent social network: 47% of Facebook Users Have Profanity on Their Walls [STUDY]
In the current digital ecosystem, sending people to your website is a necessity. Because of that, getting people to discover your website rather than the sites of your competitors is more important than ever. Getting your boss to understand the importance of search engine optimization might be easier said than done: How to Make SEO Part of Your Company’s DNA
For more competitive intelligence and online marketing news, subscribe to the Pulse, Compete’s monthly newsletter. The Pulse includes the latest industry news, web analytics, market research, Compete PRO education and tips, and much more.
Jared is currently the Digital Marketing Manager at Millward Brown Digital. He is a graduate of Northeastern University, having achieved his B.A. in Communication Studies. If you like what you read, you can connect with him on Google+, Twitter, or on LinkedIn.