Compete April 2011 Category Data for ‘News: Sports’ Shows Rise of BleacherReport.com

Fast-Growing Online Publisher Is Firmly Entrenched as One of the Category Leaders

BOSTON, MA–(Marketwire) - Compete, a Kantar Media company, today released data for it News: Sports category highlighting the continued rise of Bleacherreport.com. In April, the self-described “leading publisher of original and entertaining sports editorial content” grew 9.7 percent (up 46.2 percent for the year) while the category as a whole declined 3.9 percent.

April was a big sports month, including the NFL Draft, NFL lockout news and the beginning of Major League Baseball season. Amidst formidable competition, Bleacherreport.com stood out. For the search keyword “draft,” the site was the top destination, garnering 11.1 percent of searches. NFL.com, on the other hand, received 6 percent of referrals for the same keyword. For April, total monthly search referrals for Bleacherreport.com hit 3,560,658 — an increase of 32.8 percent.

As of the reporting of this data (May 16), Klondike is running a featured ad campaign on Bleacherreport.com entitled “5 Seconds to Glory.” Forthcoming May data from Compete will provide insights about what impact this advertising is having for Klondike.

Information regarding aggregate web categories is drawn from the Compete PRO Enterprise edition on Compete.com. For more information on the enterprise offering, please email Lauren Streisfeld at lstreisfeld@compete.com.

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About Compete
Compete, a Kantar Media company, helps the world’s top brands improve their marketing based on the online behavior of millions of consumers. Leading advertisers, agencies and publishers rely on Compete’s products and services to create engaging online experiences and highly profitable advertising campaigns. Compete’s online panel — the largest in the industry — makes the web as ingrained in marketing as it is in people’s lives. Compete is located in Boston, MA, with offices throughout the U.S. For more information, please visit http://www.compete.com/.

About Kantar Media
Established in more than 50 countries, Kantar Media helps clients master the world’s multimedia momentum through analysis of print, radio, TV, internet, cinema, mobile, social media, and outdoor worldwide. Kantar Media offers a full range of media insights and audience measurement services through its global business sectors — Intelligence, Audiences, TGI and Custom. Kantar Media companies also include Compete, Cymfony and SRDS. Drawing upon the deepest expertise in the industry, Kantar Media tracks more than 3 million brands and delivers insight to more than 22,000 customers worldwide. www.KantarMediaNA.com/

About Jared DeLuca:
Jared is currently the Associate Digital Marketing Manager at Compete (Millward Brown Digital). He is a graduate of Northeastern University, having achieved his B.A. in Communication Studies. If you like what you read, you can connect with him on Google+, Twitter, or on LinkedIn.