A Very ‘Pinterest’-ing Idea

cork board

If I had a dollar for every time I wanted to put a virtual post-it on a website/image/link/idea/design/whatever, I’d be on my tropical island and not writing this blog post. Sound familiar? Finally, someone invented a service to help us curate our content into one semi-sensical place. Meet your new best friend, Pinterest. Pinterest is, as stated by Pinterest.com, “a virtual pinboard — a place where you can create collections of things you love and ‘follow’ collections created by people with great taste.”

I couldn’t have said it better, especially that “great taste” part. How do you use Pinterest? “The easiest way to pin an item is to use the Pin It bookmark. This is a special button that lets you grab an image from any website and add it to one of your pinboards. When you pin from a website, we automatically grab the source link so we can credit the original creator.”

Easy to use, easy to categorize, easy to give credit where credit is due. The attribution, categorization, organization trifecta has been met. I have one thing to say: Hallelujah.

Who’s using Pinterest? Let’s find out! Pinterest’s users are 54% female at the moment of Compete’s last data release in April.  And, based on the demographic information available, it looks like the majority of Pinterest members and browsers are shoppers or those with some disposable income, which is interesting to note, because the greatest age demographic is the 28-34 age demographic, which accounts for 28% of their users.

Here’s a peek at their age demographics:

pinterest age demographics


And the income demographics:

pinterest income demographics

Based on this, what can you expect to find on Pinterest? Well, anything. Some really cool ways I’ve seen Pinterest being used:

Wedding boards to save the images of bouquets, wedding dresses, bridesmaids gifts, seating cards, etc. Makes perfect sense, given the demographics. I’m in the 28-34 age range, with lots of wedding bells around me. Some of my best friends are getting married this year or next year, and there are a lot of wedding dresses in my Pinterest dashboard.

Food boards to save recipes, meals to try, table spreads, or plating ideas. Great for people who love to cook, for people with food allergies, or people who just love to eat!

Movember boards to save images of fine mustachery all year long while we wait with bated breath for November 1st to raise money and awareness for men’s health. This is a personal favorite of mine as a Movember supporter.

Cute animal boards. Can we ever get enough cute animals? No, we can’t.

Home decor boards that capture some interior decorating genius in action. This is another one that falls into the no-brainer category since the age and income demographics line up with this particular interest.

Keep in mind that Pinterest is currently invite-only, so I’d expect the demographic information to change as they open it up to more users, but for now, they’ve piqued my Pinterest!

About Karen Costa:
As the Online Marketing Specialist at Compete, Karen Costa specializes in the day-to-day online marketing functions for Compete.com-paid search, email marketing, social media, affiliate, etc. Before Karen joined the Compete team she was an online marketing coordinator for Bliss Spa and then worked for a couple of start ups. Karen says, "I'm not sure what I want to be when I grow up!" Find Karen on Twitter as vanillabean45 or connect with her on LinkedIn at http://www.linkedin.com/in/karencosta