Before we jump into the Day 2 Wrap-up — a few highlights from Thursday afternoon. Attendees enjoyed doing the following activities:
- Golf at Audobon Park
- A private Culinary Experience with Dominique
- The “History, Highlights, Hope” Tour of New Orleans
- Braving the Bayou
We all reconvened at the Roosevelt for a terrific (and authentic) Mardi Gras Float down to Tipitinas. Here is a quick picture, links to more on our Facebook Page and we’ll be posting videos of this shortly.
So, Friday morning we were treated to another smorgasbord of insight and stimulation. Like the previous post, we think a picture tells a thousand words, so we’ve captured the highlights in graphic form. Many thanks again to Heather Willems at ImageThink, and especially to Jonathan Bell and the team at Ogilvy PR for the original introduction to ImageThink back at SXSW.
Here is a quick recap of the speakers and their talks:
DREW PATTERSON, CEO, JETSETTER.COM
“How Jetsetter Connects with Today’s Traveler”
JOHN MONTGOMERY & IAN LEUCHARS DIGITAL MEDIA INNOVATORS, GROUP M & THE MIG
“Audience Buying: A Transformation in Digital Advertising”
MIKE COOLEY, VP MARKETING, SPRINT
“The Journey to Customer Experience Excellence”
CRAIG SCHICKLER, DIRECTOR OF E-BUSINESS DEVELOPMENT, FROMMERS & DAVID SNELL, CMO, QUICKMOBILE
“Enhancing Experiences Through Mobile”
MICHAEL YAPP, DIRECTOR, GOOGLE ZOO
“Understanding Brand Connections in a Consumer Owned World”
SHANE STEELE, VP MARKETING, TWITTER
ANDY SIMS, DIRECTOR GLOBAL ADVERTISING, SKYPE
“Skype & First-Order Connections – Can Intimacy Work For Brands?”
VIDEO PANEL: BILL LEDERER, CEO, KANTAR VIDEO PANELISTS: RAN HARNEVO, SVP VIDEO, AOL; BISMARK LEPE, PRESIDENT OF PRODUCT, OOYALA; JIM LOUDERBACK, CEO, REVISION 3; CATHERINE SPURWAY-HEPLER, SVP STRATEGY, POINTROLL
“Tackling the $100M Challenge: Delivering Value for Brands Seeking to Spend Big in Video”
Tyson Goodridge is a marketing contractor for Compete and advises the team on best practices with product launches, social media, content development and B2B marketing. He’s a happy Dad to two precocious little boys, a (somewhat) obedient husband to his lovely bride, and a lonely NY sports fan living in New England. His passions are putting people and ideas together, reading, entertaining, and good food and wine. You can find him on Vine at Tyson Goodridge, and on Twitter @goodridge.