Digital CMO Summit 2011- Day 2 Wrap-up

connection project

Before we jump into the Day 2 Wrap-up — a few highlights from Thursday afternoon. Attendees enjoyed doing the following activities:

  • Golf at Audobon Park
  • A private Culinary Experience with Dominique
  • The “History, Highlights, Hope” Tour of New Orleans
  • Braving the Bayou

We all reconvened at the Roosevelt for a terrific (and authentic) Mardi Gras Float down to Tipitinas. Here is a quick picture, links to more on our Facebook Page and we’ll be posting videos of this shortly.

dCMO mardi gras parade

So, Friday morning we were treated to another smorgasbord of insight and stimulation. Like the previous post, we think a picture tells a thousand words, so we’ve captured the highlights in graphic form. Many thanks again to Heather Willems at ImageThink, and especially to Jonathan Bell and the team at Ogilvy PR for the original introduction to ImageThink back at SXSW.

Here is a quick recap of the speakers and their talks:

DREW PATTERSON, CEO, JETSETTER.COM
“How Jetsetter Connects with Today’s Traveler”

DigitalCMO_Day2_Patterson

JOHN MONTGOMERY & IAN LEUCHARS DIGITAL MEDIA INNOVATORS, GROUP M & THE MIG
“Audience Buying: A Transformation in Digital Advertising”

DigitalCMO_Day2_Montgomary_Leuchars

MIKE COOLEY, VP MARKETING, SPRINT
“The Journey to Customer Experience Excellence”

CRAIG SCHICKLER, DIRECTOR OF E-BUSINESS DEVELOPMENT, FROMMERS & DAVID SNELL, CMO, QUICKMOBILE
“Enhancing Experiences Through Mobile”

DigitalCMO_Day2_Snell_Schickler

MICHAEL YAPP, DIRECTOR, GOOGLE ZOO
“Understanding Brand Connections in a Consumer Owned World”

DigitalCMO_Day2_Michael_Yapp

SHANE STEELE, VP MARKETING, TWITTER
“Digital Innovation”

DigitalCMO_Day2_Video_Shane_Steele

ANDY SIMS, DIRECTOR GLOBAL ADVERTISING, SKYPE
“Skype & First-Order Connections – Can Intimacy Work For Brands?”

DigitalCMO_Day2_Andy_Sims

VIDEO PANEL: BILL LEDERER, CEO, KANTAR VIDEO PANELISTS: RAN HARNEVO, SVP VIDEO, AOL; BISMARK LEPE, PRESIDENT OF PRODUCT, OOYALA; JIM LOUDERBACK, CEO, REVISION 3; CATHERINE SPURWAY-HEPLER, SVP STRATEGY, POINTROLL
“Tackling the $100M Challenge: Delivering Value for Brands Seeking to Spend Big in Video”

DigitalCMO_Day2_Video_panel

About Tyson Goodridge:
Tyson Goodridge is a marketing contractor for Compete and advises the team on best practices with product launches, social media, content development and B2B marketing. He’s a happy Dad to two precocious little boys, a (somewhat) obedient husband to his lovely bride, and a lonely NY sports fan living in New England. His passions are putting people and ideas together, reading, entertaining, and good food and wine. You can find him on Vine at Tyson Goodridge, and on Twitter @goodridge.