We’re sponsoring an upcoming webinar on SEO on Tuesday, May 24th presented by Marios Alexandrou. There isn’t one of us that wouldn’t like a peek into the web analytics data of a competitor. Instead, the best we can do is to look at third-party data to help us determine what SEO tactics a competitor employed in the past to achieve their current performance in organic search.
In the webinar we’ll cover:
-What data to collect on an on-going basis vs. data that can be gathered when it’s needed.
-How to use data to understand a competitor’s SEO efforts and to explain why they are succeeding where you are failing.
-How to assess whether a change in traffic to your site is isolated to you or has impacted your competitors too e.g. Google’s Panda update
The webinar will be presented by Marios Alexandrous, East Coast Director of SEO, Rosetta.
Marios Alexandrou, Rosetta’s East Coast director of SEO, has a background in web development and project management. He loathes to tell people just how long he’s been working with computers, but he will admit that his first computer had 16KB of memory.
His SEO experience includes work with both in-house and agency teams ranging from one-man shows to 20+ dedicated SEO strategists. He has worked with organizations of all sizes and across multiple industries including hospitality, financial services, publishing, and healthcare. He particularly likes to use his combination of skills to identify ways to scale SEO activities through process standardization and automation.
In addition to writing for ClickZ, he occasionally shares his thoughts on his All Things SEM, But Mostly SEO Blog.
As the Online Marketing Specialist at Compete, Karen Costa specializes in the day-to-day online marketing functions for Compete.com-paid search, email marketing, social media, affiliate, etc. Before Karen joined the Compete team she was an online marketing coordinator for Bliss Spa and then worked for a couple of start ups. Karen says, "I'm not sure what I want to be when I grow up!" Find Karen on Twitter as vanillabean45 or connect with her on LinkedIn at http://www.linkedin.com/in/karencosta