I heard rumors that a few Marketing folks attended the SES (Search Engine Strategies) Conference in NYC in early March. So I decided to venture to the other side of the office, infiltrate, corner somebody and ask some questions. That somebody was Jared DeLuca the Marketing team co-op with the most-op. This is what he had to say about SES and some cool things the Marketing team did while at the Expo. He also gives us the scoop on how you can get some valuable nuggets of data from Compete on Twitter.
So…SES. What is it? What’s it all about?
Search Engine Strategies Conference and Expo is one of the largest global conference series for search and social marketing professionals. The events all feature sessions and panels of industry experts as well as representatives from the major search engines. In 2011, events from the series have been held in London, San Diego, and New York, and will happen in Shanghai, Toronto, San Francisco, Hong Kong, and Chicago later on this year. Attending SES is a great way for search and social marketing professionals to get together and learn about products that can assist them (like Compete PRO), as well as keeping up with industry best practices.
What was Compete’s role there? What did you get to check out?
Compete was an exhibitor at the event, so I spent a lot of my time at the booth with fellow Competers, Gregg Poulin, Drew Fortin, Karen Costa, Mark Rogol, and Ryan Kent, giving demos of the PRO product and answering questions about Compete. We also got a chance to see some of the other booths at the conference like Symantec, ClickEquations, Sitecore, Bing, Blekko, and Google’s (we were right next to them) to name a few. It was the first industry conference I’ve ever attended, and only my second trip to New York city, so it was a great learning experience for me.
Anything cool you took away from it? Or interesting panels discussed there?
Unfortunately, since we were busy at the booth, I didn’t get a chance to attend any of the sessions, but some of them looked really interesting. Karen gave a presentation in the theater on 5 Steps to Online Marketing Success Using Competitive Intelligence, and Mike Perlman gave a talk on Plush Search: How Luxury Brands & Invitation Only Deal Sites are Making a Killing with Search Marketing. Some of the sessions I would have loved to have been able to attend include Social Media & Conversion: The Yellow Brick Road, Social Media Metrics, Channel Surfing: Measuring Profit & ROI Across Channels, and Meaningful SEO Metrics: Going Beyond the Numbers.
I hear Compete sponsored a cool twitter tool at SES…what can you tell us about it?
This year Compete sponsored the tweetwall at the conference, which is essentially a feed on a screen of all the tweets sent with the conference hashtag (#SESNY). Instead of the usual kind of tweetwall, we wanted to do something innovative and show off our awesome data. In order to do that, we worked with the nice folks over at Search Engine Watch and with our team here comprised of Drew Fortin, Matt Wilson (who designed it), and Max Retter (who built it) to develop a unique way to showcase data from the PRO tool on the tweetwall. Basically, whenever anyone would tweet a URL with the #SESNY hashtag, the tweet bot that Max created would reply to them with a random data nugget from the Compete PRO site profile for that URL. You can find the fruits of their labor here!
Any future plans for the tweetwall?
We got a lot of really valuable feedback from SES attendees, so we’ve tweaked the tweetwall to make it even better. We created a separate Twitter account for CompeteData so that we can keep the Twitter bot up and running. If you follow our Compete account on Twitter, you know about our weekly Friday #datanuggets. Now instead of having #datanuggets available only on Friday, you can get some tasty morsels of data any time you want. All you have to do is @reply the CompeteData account with a url, and it will automatically reply to you with a #datanugget from the Compete PRO tool. Try it out and let us know what you think!