Compete offers keyword volume information trended over the past two years for its PRO users with Standard and Advance level subscriptions. This helps you understand what the prime marketing season is for your competition. In this example, Amazon.com is greatly influenced by the holiday retail system. One can gather insights by looking at these trends, could be economic, if you look at paid search activity in 2008 it differs slightly than in 2009. Notice the paid search increase starting in November of 2008 then look at 2009. The paid trend starts to increase in October rather than November a year later. This could mean that Amazon is more aggressively increasing their paid marketing spend, sooner than the year prior, likely in hope for a larger slice of the holiday retail pie.
The image below depicts the definitions of the charted terms with the blue icons and the green icons indicating actions that can alter the graph, see below.
- Total Referrals – gives you the total monthly search referrals during the past month. Each referral represents a real user clicking on a real search result. The green/red number to the right is the increase or decrease percentage in growth month-over-month.
- Paid Referrals – is the total monthly paid search referrals during the past month. Just like total referrals, each paid referral represents a real user clicking on a real paid search result.
- Total Referrals Checkbox – simply clicking on the white check mark in the blue square next this metric you can show/hide the metric on the graph.Note: this will affect the way the graph is saved. For instance if you deselect total search referrals, only the paid search referrals trend will appear in the downloaded graph.
- Paid Referrals Checkbox – simply clicking on the white check mark in the green square next to this metric you can show/hide the metric on the graph.Note: the graph in this section is similar to that of site profiles as you will be able to change the time frame via the buttons on the upper left (3M, 6M 1Y, 2Y) as well as complete actions such as Save Graph Image, Export CSV, and Permalink.
Lindsey Mark works in Client Relations at Compete and is responsible for the strategic development of client retention and support policies for compete.com, with a focus on education and training efforts. She graduated from Rochester Institute of Technology in Rochester, NY so she's a certified technology junkie and open source advocate. When she's not thinking about marketing or training digital 007's at compete, she's doing yoga & blogging about gluten-free diet and lifestyle. Find Lindsey on Twitter as @linji, Google Plus as Lindsey Mark or connect with her via LinkedIn.