Monthly Archives: May 2011

Ethics: Generating Ad Revenue from Stolen Content

A worrisome trend in humor sites, stealing content and not providing citations, has been extending more and more into the world of web comics. Because they’re just images, they are much easier to steal than videos and other dynamic content, and anyone with minimal Photoshop skills can remove identifying marks on these comics. The extent of this trend came to my attention from a post on the blog for the

Does Reading Profiles on Dating Sites Leave Time for Actual Dating?

I just finished reading Dan Ariely’s latest book, The Upside of Irrationality, which devotes a very interesting chapter to online dating. In his book, Ariely argues that online dating should really be thought of as online searching, reviewing, and emailing. These are time consuming, relatively dry tasks that don’t leave much time for actual, in person dating. This idea got me thinking about whether some dating sites make it easier

Quick Tip: PRO Referral Analyics Dashboard Overview of Traffic Insights

Compete PRO Advanced has organized a number of pre-configured Traffic Insights to help you identify sources of traffic growth and decline by performance and domain categorization from within our Referral Analytics tool. Top Growing Sites – A list of the top growth domains, or domains with the largest percent growth month over month. Top Declining Sites – A list of the top declining domains, or domains with the largest percent

The Weekly Compete Pulse

Hopefully wherever you are this weekend, the weather is nice so you can enjoy the holiday. If you’re stuck inside though, check out these links to some of this week’s news articles that we read and found interesting for online marketers. QR Codes are becoming increasingly more popular in marketing, but using them effectively and actually learning something from them is still challenging: How To Capture Powerful Insights from Retail

Nothing is Certain, Except Death and Taxes and Online Marketing

For most of us, tax season has come and gone. But there’s no need to be sad. As the old adage goes, it’ll certainly be back. Though the season has closed, we wanted to look back at the performance of the key players in online tax filing because here at Compete, we are supremely interested in measuring competitive firms’ online effectiveness and digital marketing efforts. So though the season has

Compete April 2011 Category Data for ‘News: Sports’ Shows Rise of BleacherReport.com

Fast-Growing Online Publisher Is Firmly Entrenched as One of the Category Leaders BOSTON, MA–(Marketwire) - Compete, a Kantar Media company, today released data for it News: Sports category highlighting the continued rise of Bleacherreport.com. In April, the self-described “leading publisher of original and entertaining sports editorial content” grew 9.7 percent (up 46.2 percent for the year) while the category as a whole declined 3.9 percent. April was a big sports month,

“Rapture-tising”: After the Weekend, We’re Still Here…

I love the term “rapture-tising,” which as far as I can tell was coined by Advertising Age in response to the ubiquitous advertising done by Family Radio, the multi-million dollar Christian media empire, in the months leading up to what should have been the beginning of the end of the world on Saturday. In case you didn’t see the billboards and ad-wrapped vehicles around your city, Harold Camping, one of

Compete Releases Ranking of Top 50 Websites for April 2011

NYTimes.com Declined in First Full Month With Paywall; Daily Deal Sites Continue to Thrive BOSTON, MA–(Marketwire) - Compete, a Kantar Media company, today released its ranking of the top 50 websites for April 2011. Notable changes during the month included NYTimes.com, which saw unique visitors (UVs) decline during its first full month behind a paywall. Elsewhere on the list, daily deal sites thrived and video site Ustream.tv climbed more than 200

Webinar Replay: The Compete Online Retail 2011 Q1 Review

Jason Caine, Director, Client Services – Retail at Compete, and Damian Roskill, Managing Director, Marketing at Compete hosted a webinar last week on the state of the retail industry. Using data from our Q1 Shopper Intelligence Survey, they explored some of the important issues facing the retail industry from the first part of this year. If you’ve ever wished there was a way to gauge retailer performance online with a

A Very ‘Pinterest’-ing Idea

If I had a dollar for every time I wanted to put a virtual post-it on a website/image/link/idea/design/whatever, I’d be on my tropical island and not writing this blog post. Sound familiar? Finally, someone invented a service to help us curate our content into one semi-sensical place. Meet your new best friend, Pinterest. Pinterest is, as stated by Pinterest.com, “a virtual pinboard — a place where you can create collections

The Weekly Compete Pulse

We had two webinars this week, one on the state of the retail industry, and the other on how to achieve marketing success using competitive intelligence, and we’re getting excited about another one next week on deconstructing your competitor’s SEO program. While your anxiously awaiting that webinar, check out these links to some of this week’s news articles that we read and found interesting for online marketers. Most social networks