Will LivingSocial Really Overtake Groupon in 2012?
Social daily deal site LivingSocial recently announced that it will overtake Groupon in January 2012, highlighting that they now control $4 out of every $10 of deals sold on either platform. While I enjoy using both services, my first reaction was to question LivingSocial’s prediction, simply due to the phenomenal success Groupon has seen over this past year. While LivingSocial’s subscriber base may have increased from 10 million to 24
Will We See More Consumer Product Releases Through Facebook?
Today, Oscar de la Renta launched a new fragrance, Espirit d’Oscar. Question: what’s more interesting than the fact that they haven’t released a new fragrance in ten years? Answer: the product release was done entirely through Facebook. While they aren’t the first company to release a new fragrance via Facebook–or even the first to announce a retail product on the social network–Oscar de la Renta’s product launch could be falling
Quick Tip: Filtering Keywords with Search Analytics Insights
Search Analytics reports’ left sidebar helps you do some of the heavy lifting by giving you two types of filtering, Search Insights and Manual Filtering. Today we’re covering the in’s and out’s of using Search Insights, stay tuned next week as we’ll cover Manual Filtering. Search Insights Pre-configured filters to help you make sense of long keyword lists, e.g. Highly Engaging Keywords, High Traffic Keywords, Paid Keywords. These search insights
The Weekly Compete Pulse
Happy April Fool’s Day weekend! No tricks up our sleeves today, just some links to some of this week’s news articles that we read and found interesting for online marketers. If you love data as much as we do at Compete, this article is for you. Analyzing paid search data at the most granular level is absolutely necessary to be able to better integrate paid search with business operations and