So This Gecko, Caveman, and a Woman Named Flo Walk into a Bar: Part I
The Gecko, the Cavemen, an enthusiastic woman named Flo, Mayhem, magical jingles and Mike McGlone smugly asking rhetorical questions. These are just some of the ways auto insurance companies have attempted to separate themselves and establish greater market share in a multibillion dollar advertisement war aimed at capturing widespread consumer attention. Although traditional companies like Allstate and State Farm still do the majority of their business offline, the gap is
TastyBytes Boston – Location-Based Services: Not Just For Mayors
Yesterday, after a brief hiatus, Compete’s TastyBytes series made a comeback in a big way. Held at Towne Stove and Spirits in the heart of Boston, we had an engaging crew of panelists and an awesome group of about 50 attendees from the marketing industry, agencies, and brands to discuss the location-based services space, how it’s developing, and what it means to consumers and marketers. In case you’re unfamiliar with
Compete Smartphone Intelligence Survey Reveals Tablet Adoption Hurdles and Opportunities
Data Show What It May Take for Tablets to Go Mainstream BOSTON, MA–(Marketwire) - Compete, a Kantar Media company, today released the results of its Q4 2010 Smartphone Intelligence survey, revealing that despite a surge in tablet interest, especially in the iPad and iPad 2, certain factors may be holding back some consumers from taking the plunge and buying a tablet today. In short, while there is still a threshold for
Americans Plan to Save and Pay Bills, According to Compete 2011 Tax Survey
Earlier this week, I received a letter from the Internal Revenue Service marked “official business.” I must admit I shook a little with apprehension. In turn, however, I was delighted to learn that I would be getting an unexpected, additional refund. (My delight was heightened by the relief I felt knowing I wasn’t going to be the subject of an audit.) Unexpected refund! To save or spend, that is the
Mobile Devices Bridge the Gap Between Online and Offline Shopping
Compete Online Shopper Intelligence Study Tracks Cross-Channel Behaviors BOSTON, MA–(Marketwire) – Compete, a Kantar Media company, today released the findings of its quarterly Online Shopper Intelligence Study that tracks cross-channel shopping behavior; it shows how mobile devices are bridging the gap between online and offline shopping. Smartphones help consumers shop smarter – Smartphone owners are increasingly bringing their devices to the store. This finding is corroborated by the most recent Compete
Facebook: More Than Just Likes
Social media and Facebook in particular continue to be all the rage: consumers can’t get enough and businesses feel they have to be part of the mix. To help shed light on how businesses are using presence on Facebook, Compete compared traffic to the Facebook pages of over 40 brands to traffic to those brands’ websites. Brands included those in the financial services, automotive, retail, telecom, and travel industries. In some
Buyer be happy… but where are Best Buy’s buyers?
For the past few years, the world has become increasingly obsessed with gadgets and electronics. Technological breakthroughs happen seemingly daily, with exciting, new product releases clustered shortly afterwards. Indeed, nearly a third of respondents to the Compete Shopper Intelligence Survey replied that they plan to purchase electronics in the next 6 months. With all this gadget obsession, Best Buy should be rising to the top of the pack as one
Quick Tip: Filtering Keywords Manually with Search Analytics
You can manually adjust the Keyword Filters via sliders, radio buttons, and drop-down menus to further filter your keyword lists. In addition to our Search Insights Filters, manual filtering can help you refine your results and hone in on your results so you spend less time in spreadsheets and more time taking action! See how to adjust some of the filters below. Adjust your sliders by clicking and holding down
The Weekly Compete Pulse
Ah the first warm weekend of the spring is finally here. I hope you’re reading this blog post outside in the sun. To entertain and inform you during your breaks from yard work and spring cleaning, here are some links to some of this week’s news articles that we read and found interesting for online marketers. Now that the news around Quora has slowed down, it’s about time to evaluate
Walgreens Acquires Drugstore: What Does It Mean For The Marketplace?
On March 24, 2011, Walgreens announced it will acquire Drugstore.com for $429 million. This acquisition will bring together one of the largest online pureplay drugstore websites with one of the largest brick and mortar drugstores. Sounds good on paper, but what does this really mean for Walgreens when it comes to its online marketplace? First, let’s look at the shopper base. Currently, Walgreens.com attracts about 8 million shoppers, CVS.com 6
BlackBerry Playbook™: You Had Me At Hello… But What About Others?
Not everyone wants an iPad. Sure, I’ve played with Apple’s hot device, but I belong to another tribe; I love RIM’s BlackBerry. That’s my disclaimer; I’m a BlackBerry fan and brand evangelist. So while others rejoice in iPad 2 news, I’m eagerly awaiting the launch of the BlackBerry Playbook™. I actually expected to find RIM and the Playbook™ front and center at the CTIA Wireless show in March but was