Monthly Archives: April 2011

So This Gecko, Caveman, and a Woman Named Flo Walk into a Bar: Part II

Last week I took a look at the battle for online market share in auto insurance from a search perspective noting that GEICO and Progressive have successfully marketed their character-based advertisement campaigns online. They have also coupled their efforts with social media to significantly elevate their digital brand awareness. You don’t have to look any further than Facebook to see that over 2.5 million people have “liked” the Flo Progressive

Webinar – Social Media Listening: Epsilon Security Breach Impact on Brands

Cymfony, a sister Kantar Media company and provider of market influence analytics, is hosting a webinar, Social Media Listening: Epsilon Security Breach Impact on Brands – Evaluating the Intersection of Media Scrutiny and Consumer Reaction, next Wednesday (4/27) at 1:00pm EDT that will focus on the recent Epsilon data breach and what it means for brands. Tons of major consumer brands have been affected by the data breach, and in

Digital CMO Summit: Weekly Wrap-up

This year at the Digital CMO Summit an impressive line-up of speakers is set to take the stage. The agenda features presentations from Arianna Huffington, now of AOL, and leaders from Twitter, Jetsetter, Skype, Sprint, Verizon, Yahoo, ESPN and GroupM. The theme for this year’s event “The Connection Project” will uncover new and exciting ways brands and their agency and media partners are connecting disparate data to uncover new insights,

Financial Services Firms on Facebook: We Like What We See

Financial services firms have gotten a bad name when it comes to their social media efforts. I did a quick search on “social media and financial services.” While my query generated 61 million results in less than a tenth of a second, the top-ranked perspective articles would have you (mistakenly) believe that financial services (FS) companies are failing at social customer relationship management. I’d like to present an alternative view

2012: Your Votes Will Be ‘Liked’ And ‘Retweeted’

It’s that time again, time for hopeful potential presidential nominees to start the campaign process for 2012. While it’s still too early to talk about who the frontrunners would be, or make any predictions about the outcome of the election, one thing is already abundantly clear: social media will play an even larger role in this election than ever before. President Obama’s social strategy in 2008 has been cited ad

Creating Connections – Compete at ad:tech San Francisco 2011

Last week, like many others in the digital marketing sphere, Compete attended ad:tech San Francisco 2011. As an exhibitor we joined forces (and booths!) with our parent company, Kantar Media, which gave us a dynamic and increased presence, as well as the perfect opportunity to engage even more of the attendees who flock to the event in search of answers and insight into how the digitization of media is redefining

March 2011 Search Market Share Report

Search activity picked up in March, with a 9.2% MOM increase in total query volume across the engines and all 5 engines experiencing query volume growth. Bing continues to gain share of the market, capturing 17.5% of web queries in March.  Among the top 3 engines, it experienced the highest MOM query volume increase of 12.6%. Yahoo! also gained 0.3ppts in share this month, bringing the total share of Bing

Digging for a Deal: Today’s Air Travel Environment Means High Flying for Aggregator Sites

Recent data released by American Express Business Travel reports that the average price paid for a flight during Q4 2010 was up 7% versus the same time period last year. Ask the airlines, and they’ll tell you this is due in near entirety to rising operational costs, specifically the price of oil. And with crude prices increasing an additional 21% during Q1, it’s no surprise that ticket prices continue to

The Weekly Compete Pulse

This week, Compete revived the TastyBytes series, and the event was awesome! We had a great panel of LBS experts to talk about location-based marketing. We also released an interesting study that we conducted on the Facebook pages of major brands. Check out these links to some of this week’s news articles that we read and found interesting for online marketers. Search marketing as a field is constantly evolving, and

Chevrolet Volt vs. Toyota Prius – Let the Pedal Hit the Metal

Recently, Toyota announced that it sold its one millionth Prius. Quite an accomplishment for a first of its kind vehicle that was, in many ways, ahead of its time. It was the first and only true gas/electric hybrid when it launched and was able to carve out a niche among environmentally conscious buyers as well as those concerned about fuel economy. The Honda Insight was its first real hybrid rival

So This Gecko, Caveman, and a Woman Named Flo Walk into a Bar: Part I

The Gecko, the Cavemen, an enthusiastic woman named Flo, Mayhem, magical jingles and Mike McGlone smugly asking rhetorical questions. These are just some of the ways auto insurance companies have attempted to separate themselves and establish greater market share in a multibillion dollar advertisement war aimed at capturing widespread consumer attention[1]. Although traditional companies like Allstate and State Farm still do the majority of their business offline, the gap is