MySpace.com and Mapquest.com Finally See Some Sunshine; Mevio.com Traffic Explodes
BOSTON, MA–(Marketwire) – Compete, a Kantar Media company, has released its ranking of the top 50 websites for March 2011. In an unexpected turn of events, MySpace.com, which has been losing traffic consistently for more than a year, experienced a 5 percent uptick in March. Similarly, after four months of falling site traffic, Mapquest.com bounced back nearly 16 percent for the month. The perennial top ten sites remain largely the same this month, with the exception of Blogspot.com, which ousted eBay.com to claim the #10 spot.
One to Watch
Mevio.com, a video site, had explosive growth in March — leaping 2,050 spots in the rankings to #200. This translates into traffic increases of 779 percent for the month and 626 percent for the year.
Spring Cleaning for Browsers
Unique visitors to Mozilla.com rose 102 percent month-over-month (M-O-M) and 70 percent year-over-year (Y-O-Y). Likely factoring into this notable lift is the March 22 release of Mozilla’s latest browser, Firefox 4.
March Madness Recap
NCAA March Madness basketball playoffs carried cbssports.com (up 171 percent M-O-M) and NCAA.com (up 866 percent M-O-M) to victory in March. Will these sites leverage this momentum or experience a dramatic drop in April? We’ll see.
Editor’s Note: One factor contributing to the general rise in traffic is the return to a full 31-day month. UVs to many sites, across all categories, dropped in February due in part to the abbreviated 28-day month.
Information regarding top 50 websites is drawn from the Compete PRO Enterprise edition on Compete.com. For more information on the enterprise offering, please contact Lauren Streisfeld at email@example.com.
|Rank||Site||Unique Visitors||Monthly Change||Yearly Change|
Compete, a Kantar Media company, helps the world’s top brands improve their marketing based on the online behavior of millions of consumers. Leading advertisers, agencies and publishers rely on Compete’s products and services to create engaging online experiences and highly profitable advertising campaigns. Compete’s online panel — the largest in the industry — makes the web as ingrained in marketing as it is in people’s lives. Compete is located in Boston, MA, with offices throughout the U.S. For more information, please visit http://www.compete.com/.
About Kantar Media
Established in more than 50 countries, Kantar Media helps clients master the world’s multimedia momentum through analysis of print, radio, TV, internet, cinema, mobile, social media, and outdoor worldwide. Kantar Media offers a full range of media insights and audience measurement services through its global business sectors — Intelligence, Audiences, TGI and Custom. Kantar Media companies also include Compete, Cymfony and SRDS. Drawing upon the deepest expertise in the industry, Kantar Media tracks more than 3 million brands and delivers insight to more than 22,000 customers worldwide. www.KantarMediaNA.com/.
Jared is currently the Digital Marketing Manager at Millward Brown Digital. He is a graduate of Northeastern University, having achieved his B.A. in Communication Studies. If you like what you read, you can connect with him on Google+, Twitter, or on LinkedIn.