Last week, like many others in the digital marketing sphere, Compete attended ad:tech San Francisco 2011. As an exhibitor we joined forces (and booths!) with our parent company, Kantar Media, which gave us a dynamic and increased presence, as well as the perfect opportunity to engage even more of the attendees who flock to the event in search of answers and insight into how the digitization of media is redefining the business of marketing.
In case you’re unfamiliar with the event… “For more than ten years, ad:tech has provided media, marketing and technology professionals with the tools and techniques they need to succeed in a changing digital world. With 10 shows in 7 countries, ad:tech’s globally respected roster of speakers, workshops, and exhibitors continues to make it the preferred resource and destination for digital marketers everywhere.”
The show, as always, boasted an excellent array of keynote speakers, breakout events and spotlight series; but, as anyone who has attended before knows, the real opportunity to make valuable connections occurs on the exhibit floor, especially with those people who have taken the time to seek you out having successfully navigated the labyrinth of free pens and squishy toys, iPad fishbowl contests, and booths with beer served by scantily clad “booth attendants.”
With so many points of interest vying for the attention of people who are, let’s face it, at best actively ignoring and at worst cynically immune to any marketing messages pushed in their way, it was refreshing, as a salesperson, to be sought out by this wish list of LinkedIn “connections” who were themselves trying to cut through the jargon and hyperbole surrounding them in search of information, and more specifically data that could help them understand the digital marketing landscape better.
I hope we were able to leave them with a better understanding of what Compete does, regardless of their initial familiarity, and more importantly, I hope that they walked away with answers to their questions about how competitive intelligence needs to fit into their digital marketing strategy and planning over the next year.
Overall, the event was extremely informative and it was a pleasure to attend; we can’t wait for ad:tech NY 2011! Check out some of the event highlights from ad:tech SF here on their YouTube channel including keynote presentations and their ad:tech inspire sessions. You can also see some photos from the event on the ad:tech blog. Below, you can check out one of my favorite keynotes from the event, Audience First: Driving Engagement Through Digital, presented by Antonio Lucio from Visa: