The Weekly Compete Pulse

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This week, Compete revived the TastyBytes series, and the event was awesome! We had a great panel of LBS experts to talk about location-based marketing. We also released an interesting study that we conducted on the Facebook pages of major brands. Check out these links to some of this week’s news articles that we read and found interesting for online marketers.

Search marketing as a field is constantly evolving, and a recent trend shows that companies are starting to embrace an opposite strategy than those that have been seen in recent years (in-house search marketing) in favor of outsourcing their search strategies. As search marketing demands more specialized skill sets, this trend may continue to increase. Check out this article from DM News for their analysis: More marketers outsourcing search budgets: study

More good news on the state of the economy: it seems that marketing and advertising spends are being increased again, and generating record-high revenue, particularly in the online advertising arena. Check out this article from the New York Times for more details: Online Ad Revenue Continues to Rise

We’ve written about Tasti D-Lite before and their innovative marketing techniques, and now Mashable gives them a shout out for being awesome at social media! Find out how they’re making social media work for them: How Tasti D-Lite Has Raised the Bar for Social Media Success

Despite the fact that a solid public relations strategy is a great way to complement your SEO efforts, PR is not in itself a way to improve SEO. Nicola Stott at Search Engine Watch explains why PR can’t be considered a valid SEO technique: PR Is Not A White Hat SEO Technique

The economy is rebounding and while many qualified workers are still unemployed, the good news is that a lot of companies are starting to hire again. The recruiting scene is the not the same as it was even just a few years ago, and social media is playing a bigger part in job searches than ever before. If you want to successfully recruit college students using social media, check out these helpful tips from Mashable: 5 Tips for Recruiting College Students via Social Media

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About Jared DeLuca:
Jared is currently the Digital Marketing Manager at Millward Brown Digital. He is a graduate of Northeastern University, having achieved his B.A. in Communication Studies. If you like what you read, you can connect with him on Google+, Twitter, or on LinkedIn.