Happy April Fool’s Day weekend! No tricks up our sleeves today, just some links to some of this week’s news articles that we read and found interesting for online marketers.
If you love data as much as we do at Compete, this article is for you. Analyzing paid search data at the most granular level is absolutely necessary to be able to better integrate paid search with business operations and Ryan Woolley at Search Engine Watch explains why: When Paid Search Marketing & Business Operations Come Together
Social marketing is still one of the most important ways you can evangelize your product, and if you haven’t started yet, Brian Sheehan at Ad Age offers some really practical tips for starting small: The Only ‘Rule’ For Social Media You Need To Know: Start Small
In a space like Q&A, sites like Quora, Yahoo! Answers, and Localmind seem to dominate, is there any room for Facebook to have its own Q&A tool? Mashable explains how Facebook’s tool is different and why it could be an integral part of your market research strategy: Why Facebook’s New Questions Tool is Good for Brands & Businesses
Business blogging is another great way to interact with your customers, and even startups should be getting in on the action. Mark Suster gives some compelling reasons for why startups should blog, and more importantly, he gives some ideas for things to say: Why Startups Need to Blog (and what to talk about…)
YouTube marketing isn’t for everyone, and online video is a space that changes constantly. Sometimes small businesses don’t have the agility to use YouTube effectively, and Amy-Mae Elliott at Mashable shows some commons mistakes small businesses can make when using their YouTube strategy: Top 5 YouTube Marketing Mistakes Committed by Small Businesses
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Jared is currently the Associate Digital Marketing Manager at Compete (Millward Brown Digital). He is a graduate of Northeastern University, having achieved his B.A. in Communication Studies. If you like what you read, you can connect with him on Google+, Twitter, or on LinkedIn.