Monthly Archives: April 2011

The Weekly Compete Pulse

April showers bring May flowers, and one last Weekly Pulse before May begins. Check out these links to some of this week’s news articles that we read and found interesting for online marketers. If you manage the Twitter account for company, it can be tough to keep it interesting all the time. Luckily, Mashable gives some great tips to spice it up a little bit: 5 Quick Ways to Liven

Webinar: How Can Location Based Marketing Help My Business?

A couple weeks ago, Compete brought back our TastyBytes event series at Towne Stove and Spirits in Boston. This particular edition of the series focused on location based services, and how marketers can take advantage of them to connect with consumers in new ways. The panel featured some awesome LBS experts including Mike Schneider, Aaron Strout, Gary Leopold, Ajit Verghese, and Nataly Kogan. Now we’re lucky enough to have Mike

3 SMart Marketing Tactics for Independent Film Makers

Say what you will about Kevin Smith, director of cult followings like Clerks, Mall Rats, and Chasing Amy but this man turned motion picture marketing on its head this year employing smart marketing techniques that those with loyal niche audiences can learn a lot from. The book Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History, by David Meerman and Brian

Using Online Data to Better Understand Real Estate Trends

I was reading an article the other day about Adzookie, a mobile advertising company that is working with homeowners under threat of foreclosure to transform their homes into painted billboards. The owners get help paying their mortgage, keeping the colorful ads in place for anywhere between three months and a year. While I understand that residual damage caused by the real estate bubble will continue to haunt our economy for

Compete March 2011 Category Data Show Consumers Were Fixated on Online Global News

News: World Category Grew 17.5 Percent During a Month of Somber News BOSTON, MA–(Marketwire) - Compete, a Kantar Media company, has released data for March showing that websites in the News: World category grew significantly. The category attracted 115 million unique visitors (UVs) — growing 17.5 percent month-over-month (M-O-M) and 13.5 percent year-over-year (Y-O-Y). Online news coverage of stories like the Japan earthquake on March 11 and unrest in Libya made March

Compete Ranking of Top 50 Websites for March 2011 Shows Traffic Springing Forward

MySpace.com and Mapquest.com Finally See Some Sunshine; Mevio.com Traffic Explodes BOSTON, MA–(Marketwire) - Compete, a Kantar Media company, has released its ranking of the top 50 websites for March 2011. In an unexpected turn of events, MySpace.com, which has been losing traffic consistently for more than a year, experienced a 5 percent uptick in March. Similarly, after four months of falling site traffic, Mapquest.com bounced back nearly 16 percent for the

Weather or Not

Although spring is upon us, many still remember this past winter, which for many parts of the country was among the worst on record.  And anyone traveling during those storms is all too familiar with the blizzard of delays, cancellations, and related lost business. Winter: Web Wins Compete leveraged its ability to survey the digital general population by asking consumers about how they see last winter’s weather impacting future travel

Spring Cleaning: The Flip, 3D Video, CTIA Wrap-Up and More

The Boston Marathon raced past our office last week, a sure sign that spring is upon us. So in the spirit of spring cleaning, a few observations on the world of wireless and consumer electronics that I wanted to dust off and share: The Death of the Flip. As the proud owner of not one, but two Flip video cameras, I was saddened by the news that Cisco is shutting

It’s 10PM; do you know where your shoppers are?

One of the many reasons people love online shopping is the freedom to place orders anytime, anywhere. We’ve all bought a pair of shoes at 3AM once, right? (Maybe that’s just me.) I was curious to see how many people actually are shopping in the wee hours of the night, and what times of day are most popular for e-commerce.  I broke down the day into one-hour segments, and looked

Social Media Report, Q4 2011

INCOMING TRAFFIC REPORT Twitter Takeaway: LinkedIn Lowdown: Facebook Factoid: TRAFFIC REPORT Twitter Takeaways: The most engaging content on Twitter is Multimedia. Yfrog, Twitpic, Instragram, Youtube, Worldstarhiphop, and Pandora make up 13% of all outgoing traffic from Twitter. Yfrog is showing the biggest growth with an increase of 92% in referrals from Twitter month over month followed closely by Instagram with 80%. It follows that the top growing sites referring traffic

The Weekly Compete Pulse

This edition of the Weekly Compete Pulse is heavy on social media. We’ve seen a lot of studies recently about how despite the fact that the dollar value of social campaigns hasn’t been established yet, marketers will be spending more than ever on their social efforts. Check out these links to some of this week’s news articles that we read and found interesting for online marketers. Most of us have