Monthly Archives: March 2011

Compete January Category Data Show Surge in Demand for Accountancy and Tax Services

BOSTON, MA–(Marketwire – February 25, 2011) - Compete, a Kantar Media company, today released data for January showing that the Accountancy and Tax Services category as a whole jumped 258.45 percent for the month. Apparently taxpayers are getting an early jump on filing their 2010 federal income tax returns, fueling an increase in unique visitors (UVs) to tax-software sites, tax-preparation services sites and government-sponsored tax sites during January. January and February

What Does Innovative Marketing Mean To You And Your Organization?

Yesterday we had a great webinar with Mark Stevens, author of the BusinessWeek best-seller, “Your Marketing Sucks.” We talked about ways you can improve your marketing strategy by throwing the conventional rules out the window, starting with the question “What is marketing?” Mark Stevens challenged us to question everything we know about marketing, including its definition and said, “the only valid definition: the art and science of growing business.” When

Digital CMO Summit: Weekly Wrap-up

Each year, we hold an invitation-only summit that brings marketing executives from top advertisers, agencies and media companies together, to discuss how the internet and digital media are transforming their businesses.  Last year, the Digital CMO Summit theme – The Big Brand Theory uncovered how big brands are taking steps to transform online branding, digital measurement and creative execution. Lots of great ideas and marketing innovations were shared and can

Webinar: Declare War on Ineffective Marketing

Do you think creatively? Like to challenge the marketing status quo? Hate doing things just because “that’s the way it’s always been done?” You are not alone. If you also happen to enjoy free webinars and giveaways, you’re in luck. Compete’s own Drew Fortin is teaming up with MSCO‘s CEO Mark Stevens for a webinar this afternoon to talk about ways you can improve your marketing strategy by throwing the

How Advertisers Can Find Their Target Markets with Compete’s New Media Planner

We’ve been busy in the Media Products group here at Compete. In addition to launching Ad R/F™, we also got to announce our new Compete Media Planner (CMP). All in one day! CMP lets advertisers, advertisers’ agencies, and advertising publishers pick, mix and match from a library of 4,000 segments to target and scores websites according to a) how much of the target each site covers – a.k.a. reach –

iPad 2 – On the Crest of the Tablet Tidal Wave

It started as a ripple back in 2001 when Bill Gates demoed the prototype Microsoft Tablet PC at Comdex. And now, ten years later, this tablet tidal wave has hit, and news flash – it’s entirely iPad. Are you surprised? Like the iPhone and the iPod before it, Apple has once again invaded an existing space (tablet PCs/e-readers) and made it its own by introducing enough style and innovation that

Is Amazon Prime’d for Streaming Success?

Amazon created some buzz last week when it announced that it will throw in free online video streaming rights to about 5,000 TV and movie titles to all subscribers of its Amazon Prime service. Amazon Prime is a service that offers customers 2-day shipping on all merchandise for a $79 annual fee.  A look at Compete data reveals Amazon Prime averaged about 600K unique visitors during Q4 2010. So, how

Compete Ad R/F: Understand the Audience You Reach

Today we’re excited to announce the latest addition to our suite of media products: Compete Ad R/F ™.  With Ad R/F we set out to help media buyers and planners answer the all important question: Who is my online advertising reaching? Ad R/F answers the question by tracking online ad campaigns from start to finish and providing weekly, visual reports outlining the demographic composition of the audience reached throughout the