BOSTON, MA–(Marketwire) - Compete, a Kantar Media company, today released its ranking of the top 50 web sites for February 2011. As expected, the number of site visits declined across Compete’s top 250 sites for February, the shortest month of the year. Among the top 20 sites, which are ranked based on unique visitors (UVs), however, there were three notable exceptions: Facebook.com (+0.26 percent), YouTube.com (+2.20 percent) and Bing.com (+2 percent).
Other upward movers bucking the typical February dip were tax-related sites, which continued their healthy UV gains as we get closer to April 15. Irs.gov was up 49.45 percent, Intuit.com was up 13.16 percent and Hrblock.com was up 46.29 percent.
Local search continues to grow in popularity. Since February 2010, the following sites have shown impressive year-over-year growth: Yellowpages.com (+3.08 percent), Superpages.com (+85.23 percent), Local.com (+13.29 percent), Whitepages.com (+10.13 percent) and Yelp.com (+61.55 percent).
Finally, as Facebook celebrates its rise toward the top, traffic to Myspace.com, once considered a formidable rival, continues to plummet — down 14.13 percent for the month and 50.04 percent since February 2010.
Information regarding top 50 web sites is drawn from the Compete PRO Enterprise edition on Compete.com. For more information on the enterprise offering, please contact Lauren Streisfeld at firstname.lastname@example.org.
Compete, a Kantar Media company, helps the world’s top brands improve their marketing based on the online behavior of millions of consumers. Leading advertisers, agencies and publishers rely on Compete’s products and services to create engaging online experiences and highly profitable advertising campaigns. Compete’s online panel — the largest in the industry — makes the web as ingrained in marketing as it is in people’s lives. Compete is located in Boston, MA, with offices throughout the U.S. For more information, please visit http://www.compete.com/.
About Kantar Media
Established in more than 50 countries, Kantar Media helps clients master the world’s multimedia momentum through analysis of print, radio, TV, internet, cinema, mobile, social media, and outdoor worldwide. Kantar Media offers a full range of media insights and audience measurement services through its global business sectors — Intelligence, Audiences, TGI and Custom. Kantar Media companies also include Compete, Cymfony and SRDS. Drawing upon the deepest expertise in the industry, Kantar Media tracks more than 3 million brands and delivers insight to more than 22,000 customers worldwide. www.KantarMediaNA.com/.
Jared is currently the Associate Digital Marketing Manager at Compete (Millward Brown Digital). He is a graduate of Northeastern University, having achieved his B.A. in Communication Studies. If you like what you read, you can connect with him on Google+, Twitter, or on LinkedIn.