Spring officially arrived this week, and the Compete team had a great adventure to New York city for Search Engine Strategies. We got to talk with a lot of online marketers there, and we definitely picked up some good marketing tips. Check out some of this week’s news articles that we read and found interesting for online marketers.
World Poetry Day was on Monday. Did you celebrate? Many people took to Twitter on its 5th birthday to compose short poems in 140 characters or less: How Do I Love Thee? Count 140 Characters
I’ve been a big fan of Volvo for years now, I’ve driven one of their station wagons for 7 years and it’s never let me down. Because of that awesome quality, I was really pleased when I read this article. Not only does Volvo produce a high quality product, but they are also able to use social media to effectively manage their customer relationships: Proper Social CRM Reaffirms One Upset Consumer’s Faith in a Brand
John Gerzema from Young & Rubicam made a splash at Adobe Omniture Summit 2011 with his keynote about consumer values. He offers some advice to marketers when it comes to using the consumers’ values to their advantage through social media: Marketers Must Adapt to Consumers’ Values, Social Media
I don’t believe that social media will replace proper survey tools in terms of gauging consumer sentiment, but I do think it will increasingly become a valuable supplement for consumer research. Jack Neff at Ad Age has some predictions of his own: Will Social Media Replace Surveys as a Research Tool?
Blogging can be an extremely helpful tool for businesses to connect with consumers and become an authority on a particular niche topic. With social blogging platforms like Tumblr becoming simpler to use and more widespread among consumers, businesses can wonder if it might be a great place to establish a presence. Brenna Ehrlich at Mashable analyzes some of the pros and cons of using Tumblr for business: The Pros and Cons of Tumblr for Small Business
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Jared is currently the Associate Digital Marketing Manager at Compete (Millward Brown Digital). He is a graduate of Northeastern University, having achieved his B.A. in Communication Studies. If you like what you read, you can connect with him on Google+, Twitter, or on LinkedIn.