Only six weeks left until we head to New Orleans for the 2011 Digital CMO Summit. Our theme this year, The Connection Project will explore all of the ways that marketers need to “make connections” in 2011, to really succeed. For example, Moving from collection to connection: marketers are collecting so much data but now must connect it to influence and improving marketing programs and ROI; Connecting disparate data sets: only by connecting disparate data sets do we get a 360° view of consumers and valuable insights across marketing channels; Using these insights to find new and innovative ways to connect with consumers: these insights should ultimately form our digital strategies and lead to deeper connections with consumers, and more effective marketing. At the Summit our industry-leading speaker line-up will elaborate on these ideas; which we will then share with you in the form of videos, whitepapers, and webinars. Until then, we developed a fun way to get to know our speakers and attendees – The 7 Habits of Highly Effective Marketers Series. Check out the 7 Habits of:
David Sable, Global CEO, Y&R – “Never forget that only dead fish swim with the current”
Patrick McLean, Executive Director, Verizon - Have an iPad, be “Paranoid”
David Moore, Chairman, Founder and CEO, 24/7 Real Media – #Winning, In-Person, and Thinking Big
For more 7 Habits and Digital CMO Summit information visit http://www.digitalcmosummit.com/blog
Kristen Renda serves as Marketing Manager for Compete. Since joining the company in 2008, she has been fully immersed in all aspects of Compete’s marketing programs; developing and executing both online and offline campaigns. Most notably, she plans and manages all company events including the annual Digital CMO Summit.