Webinar Replay- Three Gaps In Your Ad Data: You Don’t Know What You Don’t Know

ad impact slides screenshot

Current web analytic tools provide great information about your advertising campaigns, but can you see everything you need to see?  What part of the picture are you missing?

In this webinar, presented by me and Damian Roskill, we’ll explore how panel-based measurement can complete and augment your evaluation of your online advertising.

In this webinar, we address the following topic areas:

  • How to get a more accurate picture of basic media measures like reach.
  • How to get a true advertising ROI by measuring across multiple sites.
  • How to track outside your reached audience to decrease wasted advertising spend.

Watch the replay below:

You can also view the slides below: