St. Patrick’s Day continues on into the weekend, and we’re quickly rolling towards spring. Next week, part of the Compete team will be in NYC for Search Engine Strategies. Check out some of this week’s news articles that we read and found interesting for online marketers.
I’m a big fan of infographics, but all infographics were not created equal. This week, Mashable posted one of the best infographics on social media marketing that I’ve ever seen, courtesy of CMO.com. Check it out: Which Social Sites are Best for Which Marketing Outcomes? [INFOGRAPHIC]
Every online marketer knows that Facebook isn’t going to be disappearing any time soon, so why not take full advantage of everything it has to offer. Adding a Facebook login to your site is just one easy way to unobtrusively collect a lot of important data from your customers. This article from Direct Marketing News explains a lot of the benefits that Facebook logins can provide for marketers: Expect Facebook Login to Be the Next Big Data Boost
Twitter is a great ecosystem for marketers to engage with customers and potential customers, but many companies are finding they can’t dedicate all the time and resources they need to utilize Twitter effectively. Mashable offers some ways that you can optimize your time on Twitter to make the most of the resources you can dedicate to it: Top 7 Ways to Save Time on Twitter
We’ve seen the fallout from when JC Penney and Overstock.com tried to trick their way to the top of Google search, but what if a competitor were to accuse you of doing the same thing and they’ve created the proof to back it up? SearchEngineWatch.com gives a couple of ways for you to guard yourself against things like that: 2 Ways to Protect Your Site From SEO Attacks
Email marketing can be hard, and if you want your emails to be socially shared, you might as well forget it, right? Not according to Adam Ostrow. With his tips and tricks, you can see ways you can improve your emails and increase conversions through social sharing: HOW TO: Optimize Your Email Marketing for Social Media Results
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Jared is currently the Associate Digital Marketing Manager at Compete (Millward Brown Digital). He is a graduate of Northeastern University, having achieved his B.A. in Communication Studies. If you like what you read, you can connect with him on Google+, Twitter, or on LinkedIn.