February 2011 Search Market Share Report

search market share Feb 2011

  • With fewer days in February, search query volume across the 5 engines was down nearly 12% MOM.
  • The trend for search market share continues with Google losing incremental share (-0.7ppt), while Bing continues to gain share (+1.0ppt).
  • All engines except Bing experienced a decline in unique visitors in February, with Bing seeing a 7.6% increase in UVs MOM.
  • Bing Powered engines (Yahoo! and Bing) continued to increase its share of market to 30.8%.
  • Both ASK and AOL’s share remained flat from January to February.