It’s that time of year again, when we spring forward and lose an hour of sleep along the way. No cause for concern though, the Weekly Compete Pulse is here to deliver a nice round up of marketing news. Check out some of this week’s news articles that we read and found interesting for online marketers.
A good portion of our team was in Salt Lake City this week for Omniture Summit 2011. One of the cool things they got to see was the keynote address from former Disney CEO, Michael Eisner. If you didn’t get the chance to be at Omniture, you can get some of the highlights from Eisner’s speech here: Digital Marketers Must Prioritize Content Over Platforms, Says Eisner
Cleaning up the code on your website is not the first thing that comes to mind for most people when you think of SEO. Eric Enge at Search Engine Watch shows off a case study in which some simple code cleanup drastically improved their site performance: Case Study: Impact of Code Cleanup on Site Traffic
Mobile marketing is still an area that can easily confound the most seasoned marketers, and it’s not an easy space to use effectively. Mashable shows five successful mobile marketing campaigns to help inspire you: 5 Innovative Mobile Marketing Campaigns
Facebook comments may be the future of blog commenting, and we saw some popular blogs implementing Facebook comments last week to gauge reactions from readers. Steve Cheney analyzes the alarming, but not surprising, trend of Facebook expanding to everything we do on the web: How Facebook is Killing Your Authenticity
Looking to attend more conferences and events this year? Mashable has put together a list of 100 upcoming social and tech events that can help you plan your next adventure. We’ll see you at SES NY: 100+ Upcoming Social Media & Tech Events
For more competitive intelligence and online marketing news, subscribe to the Pulse, Compete’s monthly newsletter. The Pulse includes the latest industry news, web analytics, market research, Compete PROeducation and tips, and much more.
Jared is currently the Digital Marketing Manager at Millward Brown Digital. He is a graduate of Northeastern University, having achieved his B.A. in Communication Studies. If you like what you read, you can connect with him on Google+, Twitter, or on LinkedIn.