There are a lot of tools available to help you measure the performance of your ad media. You might get your analytics from Omniture, Doubleclick, or Atlas, all of which are great systems that can provide you with detailed performance information; but because of the way they’re designed, there are some things these reporting tools just can’t tell you, data that can only be effectively measured using a panel-based system.
You wouldn’t want gaps in other aspects of your life (think job history, fences, teeth, etc.), so why should your advertising efforts be any different?
To help uncover and fill these gaps, Compete’s Director of Media Products Kyle Johnson and Managing Director of Marketing Damian Roskill will be hosting an informative webinar on Thursday, March 17 from 2-3pm EST. During the webinar, we’ll take a look at some of the most popular advertising systems out there and analyze the gaps in their data, showing you how Compete’s suite of media measurement tools can help to fill those gaps and bring some new digital insights to your next advertising campaign.
Some of the topics they’ll cover in the webinar:
- How to get a more accurate picture of basic media measures like reach without using cookies.
- How to get a true advertising ROI by measuring across multiple sites.
- How to track outside your reached audience to decrease wasted advertising spend.
Space is limited, so don’t miss out! You can register for the webinar here now!
Jared is currently the Associate Digital Marketing Manager at Compete (Millward Brown Digital). He is a graduate of Northeastern University, having achieved his B.A. in Communication Studies. If you like what you read, you can connect with him on Google+, Twitter, or on LinkedIn.