It’s the first weekend in March, and here in Boston, things are starting to warm up a bit. Part of our team will be cooling down though as they head to Salt Lake City, Utah for the 2011 Omniture Summit next week. If you’re going to be there, let us know! Check out some of this week’s news articles that we read and found interesting for online marketers.
Some good news for businesses marketing on Facebook, when someone likes something on your site, it now appears in their feed as a much larger post with preview, rather than just the hidden hyperlink it was before. While not all Facebook users may be thrilled about this change, brands should be, because it will be easier to not get lost in the Facebook home feed: Facebook Like Button Takes Over Share Button Functionality
Speaking of Facebook marketing, how do you know if your messages are really getting through the confusion to your potential customers? Edmund Lee at Ad Age suggests that between all the multitasking and distractions in today’s social media, brand messages may be getting lost, and questions everyone’s favorite unit of ad measurement, the impression: How Social Media Stole Your Mind, Took Advertising With It
Simon Dumenco takes an interesting look at the concept of social influencers to see how much these supposed influencers are actually, measurably impacting the conversations surrounding certain brands: How Influences Should You Be by the Rising Obsession with ‘Social Influencers’?
Photo-sharing apps like Instagram have been the hottest thing lately among smartphone users. Lauren Indvik at Mashable takes a look at some real-world examples of how brands are making use of theses services to reach existing fans and new audiences: How Brands Are Using Instagram to Reach New Audiences
More and more marketers are taking advantage of the offerings found on smartphones. AT&T is getting in on the mobile promotions game and launching location-based SMS and MMS messages for marketers to take advantage of with targeted coupons or sales notices. Tim Peterson at Direct Marketing News offers his analysis on the subject: AT&T Launches Location-Based Promotions Service
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Jared is currently the Associate Digital Marketing Manager at Compete (Millward Brown Digital). He is a graduate of Northeastern University, having achieved his B.A. in Communication Studies. If you like what you read, you can connect with him on Google+, Twitter, or on LinkedIn.