Each year, we hold an invitation-only summit that brings marketing executives from top advertisers, agencies and media companies together, to discuss how the internet and digital media are transforming their businesses. Last year, the Digital CMO Summit theme – The Big Brand Theory uncovered how big brands are taking steps to transform online branding, digital measurement and creative execution. Lots of great ideas and marketing innovations were shared and can be found in The Big Brand Theory Whitebook developed from the event, as well as on our YouTube channel.
Evolving from The Big Brand Theory, the 2011 Digital CMO Summit theme - The Connection Project will highlight brands creating connections, using them to guide their digital strategies and building deeper, more profitable customer relationships. The Connection Project celebrates and spotlights these brands, revealing — in their own words –how they are navigating the new digital economy and successfully winning the hearts, minds, and wallet-share of today’s connected consumers.
Over the next few months, we will share with you some thought provoking pieces to get you thinking about the importance of creating connections. To get us started, Compete CMO, Stephen DiMarco shares his perspective on The Connection Project and what it means for digital marketers. And find out Stephen’s answers to our questionnaire series 7 Habits of Highly Effective Marketers.
For more information about the Digital CMO Summit and to read Stephen’s posts visit digitalcmosummit.com.
Kristen Renda serves as Marketing Manager for Compete. Since joining the company in 2008, she has been fully immersed in all aspects of Compete’s marketing programs; developing and executing both online and offline campaigns. Most notably, she plans and manages all company events including the annual Digital CMO Summit.