Monthly Archives: March 2011

Digital CMO Summit: Digital Marketing as a Game Changer

In the spirt of connectedness, and the THEME for this year’s Digital CMO Summit in New Orleans, we’d like to occasionally feature content from some of our partners and attendees at this year’s Summit. Today’s blog post is adapted from NEAL PRESCOTT’S REVIEW of Fast Company’s February article on the “FUTURE OF ADVERTISING”. Here are some key takeaways from Neal’s review, and what it means for all of us as

Daily Reach Throwdown: Butler Bulldogs vs. Bronx Zoo Cobra

Two disturbing things happened last weekend: the Butler Bulldogs served the Florida Gators with an overtime upset to get to the Final Four in this year’s NCAA basketball tournament, and an Egyptian cobra escaped from the Bronx Zoo in New York. How are these seemingly random events related, beyond the fact that they happened around the same date? They both also caused huge spikes in daily reach to Butler.edu and

Compete February 2011 Category Data Show Big Gains for Automotive Despite Short Month

Automotive: Traditional Behavioral Category Was up 13.5 Percent BOSTON, MA–(Marketwire) –  Compete, a Kantar Media company, today released data for February showing that many sites within the Automotive: Traditional behavioral category thrived in February; this is noteworthy because many non-automotive categories and sites declined in February, the shortest month. As a whole, the category climbed 13.5 percent month-over-month (M-O-M) and 27.8 percent year-over-year (Y-O-Y). Chevrolet.com leads the category, with 3,224,185 UVs

Compete Ranking of Top 50 Web Sites for February 2011 Reveals Familiar Dip

BOSTON, MA–(Marketwire) - Compete, a Kantar Media company, today released its ranking of the top 50 web sites for February 2011. As expected, the number of site visits declined across Compete’s top 250 sites for February, the shortest month of the year. Among the top 20 sites, which are ranked based on unique visitors (UVs), however, there were three notable exceptions: Facebook.com (+0.26 percent), YouTube.com (+2.20 percent) and Bing.com (+2 percent).

In Defense of Social Media Interns

What is up with the fashion industry? First, Kenneth Cole has a twitter snafu and now you? I read Kristy Bolsinger’s article “So, you hired an intern to manage your Twitter Marc Jacobs?” and I’d like to step in and defend the intern. And by “the intern” I mean the collective set of interns out there, not Marc Jacobs’ intern. Surprisingly, the tweets from their intern haven’t been deleted. Alarmingly,

Quick-Tip: Search Analytics Reports 5 Ways

PRO customers all have access to the five basic types of search analytics reports; search referrals by Site, search referrals by Category, search referrals by Comparison, Keyword Destination Broad Match, and Keyword Destination Exact Match. The sections below will describe each in more detail. Search Referral Reports by Site This report allows you to see the last 90-days of keyword activity for a specific url, see the example below. Search

The Weekly Compete Pulse

Spring officially arrived this week, and the Compete team had a great adventure to New York city for Search Engine Strategies. We got to talk with a lot of online marketers there, and we definitely picked up some good marketing tips. Check out some of this week’s news articles that we read and found interesting for online marketers. World Poetry Day was on Monday. Did you celebrate? Many people took

FedEx.com is Delivering – UVs That Is

Quick, can you guess the best month for unique visitors (UVs) on FedEx.com and UPS.com? Okay, I’ll break the suspense. As you can see below, December is typically the best month, by far. But you probably guessed that already. A deeper look at the data, however, reveals a few insights worthy of further study. First, UVs for UPS.com fell 2.42 percent between February 2009 and February 2010. During that same

Digital CMO Summit: Weekly Wrap-up

Only six weeks left until we head to New Orleans for the 2011 Digital CMO Summit.  Our theme this year, The Connection Project will explore all of the ways that marketers need to “make connections” in 2011, to really succeed.  For example,  Moving from collection to connection: marketers are collecting so much data but now must connect it to influence and improving marketing programs and ROI; Connecting disparate data sets:

Pet Project: Inside Compete’s “Animal Lover” Category

For many Americans, Sunday is shopping day. But not all that shopping is done for the human members of our families. Sunday also seems to be pet shopping day. The “Animal Lover” category on Compete.com, which includes the leading pet retailers and pet information sites, shows a clear pattern of peaks in daily reach on Sundays. A closer look at online sites within the category shows a similar pattern for

NCAA March Madness: Everybody Wins!

NCAA coaches rely heavily on data to build strategies for a March Madness run. They look for tendencies, weaknesses and anything to gain an edge. But even if a team doesn’t make it to the Final Four or win a title, its school still can emerge victorious in other ways. Let’s explore how. Consider two universities that saw dramatic increases in website traffic during last year’s tournament: Butler and Baylor.