Compete December Category Data Shows That Premium Brands Thrived
BOSTON, MA–(Marketwire – February 4, 2011) – Compete, a Kantar Media company, today released data for December showing that premium brands within its Premium Brand Driven category thrived online during the month, growing 15.83 percent as a whole. The leading sites in the category are a reflection of the high-end merchandise that was found under the tree this year — accessories, apparel, jewelry and automotives. A deeper look within the Premium
What Google Learned in 2010
Google Recently released a video which includes some interesting facts about what they learned by analyzing search behaviors in 2010. The data was compiled from over 60 research studies with the help of many partners, including Compete and OTX to better understand how consumers are utilizing the web. The research produced some pretty cool facts like: Google provides the most dating site search referrals 25% of new vehicle buyers utilize
Compete Webinar: 4 Keys to Maximizing Online Channel Effectiveness
Group buying sites like Groupon and LivingSocial were a 2010 trend that will undoubtedly continue into 2011 and beyond. Online marketers can learn from sites like these in the way that they track what their competitors are doing and implement new strategies to keep up with and innovate past their competitors. Using these popular group buying sites as a case study, Compete will be hosting an hour-long webinar exploring how
Google.com/phone – What’s Next?
I don’t think it’s any secret that Google typically makes terrific business decisions, as you don’t become a Top 200 Global Company without doing so. I have to admit though, there’s one aspect of Google that has left me scratching my head just a little bit. Just over one year ago, in January 2010, Google released its new cell phone the Nexus One (good decision), and simultaneously announced it would
Customer Service: All that AND a bag of chips. Popchips, that is.
A couple of weeks ago, I addressed a customer service issue with Kloutperks and Popchips. To my surprise, the CEO of Klout reached out in the comments section. This was awesome for a few reasons: 1-It was the CEO of a company. Even if only 5 people work there, this is a big deal to me. To have a real human reach out to address the customer service issue says
Don’t wish me happy birthday!
No matter what white paper you read, if it’s about email marketing it most likely has a section on message personalization. Email personalization makes complete sense. If you have specific information about your clients, users, etc. you should use that information to provide the most relevant and personal message possible. Advancements in email marketing technology and data collection have made it simple for any business to incorporate email messages and/or
Facebook Inches Closer to the Top in Compete Ranking of Top 50 Web Sites for December 2010
Faceobook.com and Bing.com Finish 2010 on a High Note BOSTON, MA–(Marketwire) – Compete, a Kantar Media company, today released its ranking of the top 50 web sites for December 2010. The gap continues to narrow between number two ranked site Yahoo.com and number three, Facebook.com, with fewer than 2.9M UVs separating the two. Comparing the year-over-year (Y-O-Y) growth for the two sites — -1.48 percent for Yahoo and +13.97 percent for
Get your online marketer on at OMS San Diego
This week me and few other members of the Compete team will be hitting up our first online marketing event of the year, Online Marketing Summit in San Diego. I look forward to meeting our Compete users on the west coast at our Tech Showcase table to talk shop and at the Compete sponsored happy hour on Tuesday night to get saucy. Being a marketer that markets products that help
Quick Tip: Setting-up Automated Report Emails
If you want to stay up-to-date on Compete competitive analysis, you can configure Portfolio Digests which will automatically email updates to you powered by the competitive sets in your Portfolio. When configured, the Portfolio Digest emails will automatically send a daily or weekly email to your account email address. Follow the directions below to configure this option. First, navigate to the green myCompete button in the top right of the
The Weekly Compete Pulse
With the Big Game coming up this weekend, marketers are busy trying to get the most value out of their pricey ad campaigns. In a sign of the times, more Big Game advertisers than ever are going to be implementing social media and online marketing strategies to coincide with and enhance their television spots. Check out some of this week’s news articles that we read and found interesting for online
You Could Buy a Lot of Beer for the Price of One Big Game Commercial
Football fan or not, people get excited for the Big Game. It could be the snacks, the actual game or the commercials, but a record number of viewers are expected to tune into Fox and watch the Green Bay Packers and Pittsburgh Steelers face off on Sunday. Given my marketing background, I’m in it for the commercials. Looking back at last year, two, very funny ads caught my eye. Check