Monthly Archives: February 2011

Your Social Media Puts the ‘Suck’ in Suxorz Awards

Social media 101: Whatever you tweet may be retweeted, deleted (but never erased from the internet), and remembered forever for better or worse. Bad social media happens to good people, and what better way to celebrate the humiliation than by creating an awards ceremony to go along with social media calamities. If Joan Rivers can make fun of celebrities’ outfits, I guess we can point, laugh, and hashtag social media

Two Opportunities to Encourage Mobile Banking Adoption

Last month, Compete released the results of its Q3 2010 Smartphone Intelligence survey. One of the notable insights from the survey is that mobile banking usage is on the rise, with 40 percent of respondents reporting using mobile banking apps once a month or more. However, with only 6 percent of consumers using mobile banking apps daily, we also noted that mobile banking is not yet part of the consumer’s regular routine.

Webinar: 4 Keys to Maximizing Online Channel Effectiveness

The IPO buzz has returned with a vengeance since late last year… Groupon has been associated with some hefty valuations. It was the first of many group shopping sites that have drastically altered how people pick where to go for dinner and get their wine-splattered shirts dry-cleaned. Curious about what some of the key online metrics have to say about a company rumored to be worth $10B (Groupon) and its

Check-in to the Future of Daily Deals, Part Deux

About two weeks ago, I wrote a post on my predictions for how daily deal sites will evolve over 2011 and beyond. At the end of that post, I asked about how location-based services may play a role in defining how daily deal sites continue to evolve. So here we are at the next post where I’ll make my predictions about how LBS will be more integrated with daily deal

Online Marketing Summit Does Not Disappoint

Last week me and a couple members of the Compete Team headed to San Diego for the Online Marketing Summit put on by Online Marketing Connect (Twitter hashtag #OMS11). We had some excellent conversations with some of our current clients and potential users of Compete’s products and services at our Technology Lab table. So, how did OMS rank on my marketing conferences list? Very high! Although there were minor difficulties

Happy Valentine’s Day from Compete’s President

It’s Valentine’s Day, and what better time to show our appreciation to clients, supporters and the people who we worked with over the past year. We move so quickly these days that we often forget to celebrate our accomplishments, especially those of our clients. So this is my Valentine, celebrating all of our relationships and some of the reasons these past twelve months have been so special. We now have

Quick Tip: Saving & Downloading Compete Metrics

Compete graph data is easily exportable and can be used in any spreadsheet application that is able to read .csv files, such as Excel, Google Docs, or LibreOffice. This quick tip will show you where in the interface to find the Export and Save Graph links within the graph interface. PRO users can also use the same links on graphs in the search analytics and referral analytics sections of the

2011: Best Cars

They say that the kind of car one drives reflects the owner’s character, traits, personality as well as a person’s financial status. This 2011 choose wisely the car that you will be driving according to your budget and preference: 1. 2011 Jeep Grand Cherokee- for a hefty amount of $30,215 you can own this powerful, luxurious. The brand itself is already a luxury and every man would want to own

Happy Valentine’s Day, e-Retailers!

Love is in the air, and in most store fronts, which means Valentine’s Day is just around the corner. More than half of consumers surveyed plan to celebrate Valentine’s Day this year and the average consumer will spend $111 on Valentine’s Day gifts. 54% of Valentine’s Day shoppers are going to buy gifts for more than one person. 8 out of 10 will buy a gift for their spouses or

Big Game Ads Increase Reach for Advertised Websites… They Also Induce Hunger

Obviously we have all heard the banter and rage about commercials from the Big Game.  I decided to check out Adweek to see how they ranked the top 5 spots and how each spot faired in daily reach.  The chart below takes a look at daily reach, the results are nothing less than amazing, proving that the one goal that advertisers try to accomplish during the Big Game was met. 

Identity Crisis 2011: Automotive Re-branding During the Big Game

Each year, three product categories seem to garner a larger share of the Big Game’s vaunted ad time; Beer, Snacks and Cars. 2011 was no different for automakers, as ten brands chimed in with a total of nineteen ads, and each spent about $100,000 per second to do so. Identity was the name of the game this time around, with several brands presenting either a reinforcement or complete change of